July 28, 2015 // Franchising.com // ATLANTA – Arby’s introduced today its take on the famous Italian sandwich with a meat-centric masterpiece that can be described with one word: LOADED. The new Loaded Italian Sandwich at Arby’s features thinly-sliced ham, salami and pepperoni with melted cheese, banana peppers, shredded lettuce, tomato and red onion, with red wine vinaigrette and garlic aioli on a toasted Italian style roll.
“The Italian sandwich has become a worldwide favorite famous for stacking delicious Italian meats, so we feel it’s a natural addition to the Arby’s menu,” said Rob Lynch, Brand President and Chief Marketing Officer of Arby’s Restaurant Group, Inc. “The Loaded Italian pays homage to the classic and reinforces our commitment to offer highly craveable, Meatcrafted sandwiches to our guests.”
The new Loaded Italian sandwich is available for a limited time starting today and can also be ordered as a meal with a small curly fry.
For more information on Arby’s Loaded Italian and other menu items, visit www.arbys.com or follow the Brand on Facebook, Twitter or Instagram.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins paired with crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s® restaurants are Fast Crafted™, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit DiscoverArbys.com.