August 10, 2015 // Franchising.com // SILVER SPRING, MD – It’s a childhood staple that’s as American as apple pie, and its mouthwatering aroma has an uncanny way of triggering memories instilled by generations of mothers and grandmothers who know what it means to bake with love.
Fortunately, children of all ages can now relive their warm memories of chocolate chip cookies baking in the oven at the Westfield Wheaton shopping mall in Silver Spring, thanks to the arrival of a new Nestlé® Toll House® Café by Chip®. The popular bakery café chain celebrated its grand opening in the center court, first level, Thursday, July 30, with several fun activities and plenty of giveaways.
Franchisee Trevor Jones was eager to serve up smiles to bustling shoppers with the café's freshly baked treats, delicious specialty coffees and savory meal offerings.
“We want the shoppers here to see us as a place to escape from the hustle and bustle, and relax with an indulgent treat and a cup of fresh, premium coffee,” said Jones. “After all, it’s hard to beat a Nestlé Toll House cookie fresh out of the oven, along with a delicious Milano coffee.”
The new café is one of the first across the country to feature the chain's enhanced kiosk concept, including digital menus displayed on four LED screens and an upgraded design that showcases the concept's distinctive product offerings in a more efficient and attractive manner. Seating is available around the kiosk to allow for a place to recharge.
"We're very pleased to bring our bakery café to Silver Spring and to the beautiful Wheaton Mall in particular," said Shawnon Bellah, Chief Operating Officer for Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “We have a very popular café in Tysons Corner, but this is our first location in Silver Spring. I have no doubt Trevor and his team are going to be very welcome additions to the center court!”
The Wheaton Mall café, located at 11160 Veirs Mill Road in Silver Spring is the second Nestlé Toll House Café by Chip in Maryland and the 147th system-wide. The café is open from 10 a.m. to 9 p.m. Monday through Saturday and from 11 a.m. to 7 p.m. Sunday.
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2015. For more information please visit nestlecafe.com.
Nestle®, Toll House®, Nescafe® and associated logos and designs, are trademarks of Societe des Produits Nestle S.A., and used by Crest Foods, Inc. with permission.
SOURCE Nestlé® Toll House® Café by Chip®
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