The Habit Burger Grill Opens In Riverside

Four Pre-Opening Fundraisers will benefit Riverside Meals on Wheels; Habitat for Humanity Riverside; Feeding America Riverside, and Boy Scouts, Mt. Rubidoux District

August 7, 2015 // Franchising.com // IRVINE, CA – The Habit Restaurants, Inc. (Nasdaq: HABT), an Irvine-based restaurant company recently named by a leading consumer magazine as “the best tasting burger in America,” will open a Habit Burger Grill at Riverside Plaza, located at 3555 Riverside Plaza Drive, off the 91 Freeway and Central Ave, in Riverside. The restaurant will officially open Wednesday, August 12 at 10:30 AM.

The public will get a preview of the popular menu during fundraisers on Sunday, August 9 and Tuesday, August 11 when The Habit will donate 100 percent of all proceeds to four local non-profits. On Sunday, August 9, The Habit will open for lunch (11:30 AM-1:30 PM) benefiting Riverside Meals on Wheels; dinner that evening (5-7 PM) will support Habitat for Humanity® Riverside. At lunch on Tuesday, August 11 (11:30 AM-1:30 PM), both Feeding America Riverside/San Bernardino and Boy Scouts of America, Mt. Rubidoux District, will be the beneficiaries.

The Habit Burger Grill at historic Riverside Plaza totals 3,700 square feet, with 50 seats inside and an additional 50 outdoor patio seats. Approximately 35 new jobs have been created to staff the restaurant. The company distinguishes itself in the fast casual burger segment with its signature Charburger, menu variety and value (image attached). Some Habit food facts:

  • Burgers are always 100% fresh ground beef, not frozen
  • Burgers are chargrilled over an open flame for extra flavor
  • Lettuce, tomatoes and onions are cut fresh daily
  • Tuna steak sandwiches are made with line caught, sushi-grade albacore
  • Fresh chicken breasts are hand-filleted and marinated in house
  • Tri-tip is trimmed and marinated in house
  • Salads are fresh, made-to-order
  • House-made ranch dressing is prepared fresh daily in the restaurants
  • French fries, onion rings and sweet potato fries are 100% trans-fat free, cooked in soybean oil
  • Every Habit offers a complimentary condiment bar featuring an assortment of peppers, lemons, limes and a range of sauces for guests to spice it up

The Habit was founded in 1969 in Santa Barbara and has 120 restaurants in California, Arizona, Florida, Nevada, New Jersey and Utah. The Habit is known for its signature Charburger as well as a variety of hearty sandwiches, and fresh salads that are available topped with flame-grilled chicken, USDA Choice tri-tip, and line-caught albacore tuna.

The Habit may be found on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube. For more information, visit habitburger.com.

About The Habit Restaurants, Inc.

The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and has since grown to 120 restaurants in 11 markets throughout California, Arizona, Florida, Nevada, New Jersey, and Utah. More information is available at ?www.habitburger.com.

SOURCE The Habit Restaurants, Inc.

Contact:

Lee Healy
Lee Healy Marketing Communications
LeeCHealy@gmail.com
949.760.3054

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