Wienerschnitzel Goes Mobile With New Rewards Program
App Allows Wiener Lovers to Pay Using Mobile Device and Redeem Points for Free Food
August 25, 2015 // Franchising.com // IRVINE, California – Wienerschnitzel, home of America’s favorite Chili Dogs, launched a loyalty-based mobile app to reward guests for dining with Wienerschnitzel. The Wiener Rewards mobile app is now available for download with both iPhone and Android operating systems, and rewards members on a point system towards earning free food.
The easy-to-use Wiener Rewards app is designed to reward loyal fans and, with mobile payment functionality, provides convenience and accessibility for the on-the-go guest. App users automatically earn ten free points just for signing up, and will continue to earn one point for every dollar spent with each purchase. Once a member has reached a total of 40 points, they will receive a free combo meal, choosing from six fan-favorite combo options. To earn loyalty points, guests simply check-in on the app at any Wienerschnitzel location and show the cashier their three-digit code. All Wiener Rewards Members will also receive a free Old Fashioned Sundae or Corn Dog on their birthday.
“Although there’s nothing quite like a world-famous Wienerschnitzel chili dog, we understand there are many dining options available, so we want to reward our guests for choosing us,” said Doug Koegeboehn, Chief Marketing Officer. “We’ve got some very exciting new menu items in the works that we know our fans are going to love, and as members, they’ll get to enjoy the many perks of our rewards program too.”
The new Wiener Rewards Mobile App includes many features beyond loyalty benefits, such as location-based technology that provides directions to the nearest Wienerschnitzel and a reloadable mobile payment option. The app also connects directly to Wienerschnitzel’s latest videos and allows users to view real-time #Wienerschnitzel social media content.
Please note: Free Combo Meal offer does not include Family Combos. Mobile payment is reloadable using a valid credit card.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn - Director, Franchise Development at firstname.lastname@example.org.
Morgan Marketing & Public Relations
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