September 15, 2015 // Franchising.com // Atlanta, GA - Hooters today announced its largest location worldwide is open at Palms Casino Resort in Las Vegas. The record-breaking, two-story, 15,200 square foot space seats more than 400 guests. Hooters and Palms celebrated the grand opening yesterday with a ceremonial ribbon cutting and VIP event.
“Vegas is the perfect setting for the largest Hooters location in the world. Now Hooters fans can enjoy our world-famous chicken wings within steps of the action at Palms Pool,” said Mark Whittle, senior vice president of global development, Hooters of America. “The energy at Palms Casino Resort matches perfectly with the beach oasis atmosphere for which Hooters is well-known around the globe.”
At the private grand opening event, guests took in the first Monday Night Football games of the season, mingled with the world-famous Hooters girls, and sampled Hooters’ signature cocktails and dishes including sliders, quesadillas and Hooters’ mouthwatering traditional and boneless chicken wings. Additionally, pro BMX riders, Ricardo Laguna and TJ Lavin, stopped by to celebrate the opening.
“As the Entertainment Capital, Las Vegas is no stranger to iconic restaurants and we’re thrilled that Hooters is joining these ranks at Palms,” said Palms President and CEO Todd Greenberg. “The delicious Hooters menu contributes to Palms’ diverse array of dining venues.”
Hooters at Palms features the latest contemporary comfort design elements that match the fun-loving persona of the Hooters brand. From a tremendous bar experience and comfortable booths and high back chairs, to sleek finishes and top-of-the-line AV packages with nearly 50 TVs, the modern aesthetics are designed to provide an incredible Hooters dining experience from the moment guests walk through the doors. Plus, there’s twelve video poker machines available for Hooters customers who want to play a few rounds while devouring world-famous chicken wings. The new Hooters location gives yet another reason to get an early start to the weekend with Palms’ famed “Ditch Fridays” pool parties.
“We’ve really upped the ante for Hooters with this latest location at Palms Casino,” said Kim Tyler, Hooters at Palms franchisee and partner of Tyler NV, LLC. “We’re thrilled our beautiful, iconic Hooters Girls are now welcoming guests at the world’s largest location.”
At the new location, guests can enjoy Hooters craveable menu options, including fresh entrée salads, a great lineup of hand-formed burgers, fan-favorite fried pickles and delicious seafood dishes, as well as an impressive raw bar. Of course, Hooters at Palms will serve its world-famous traditional and boneless chicken wings with Buffalo sauce favorites, ranging in heat from mild to 911, as well as signature sauces and rubs. Both the centrally located restaurant and poolside bar areas will offer a wide selection of cocktails, craft beers and wine options.
Hooters is accelerating its growth of new restaurants and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit http://franchising.hooters.com.
To learn more about Hooters at Palms, visit www.palms.com. For more information about Hooters, visit www.hooters.com.
Palms Casino Resort, heralded as one of Las Vegas' most sought-after destinations, is an all-encompassing, one-stop experience. Opened in 2001, the boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Palms is in the midst of a property-wide renovation, having recently renovated its Ivory Tower guestrooms, the newly redesigned Race and Sports Book, the iconic N9NE Steakhouse and suave Ghostbar, recently named “Best Lounge” by Nightclub & Bar Magazine. Other amenities include the popular Fantasy Suites, such as the Hardwood Suite, the only hotel room in the world with its own basketball court, and the Pearl Concert Theater, Las Vegas’ leading concert venue; Nove Italiano; the Michelin-starred Alizé; Iron Chef winner Kerry Simon’s eponymously titled Simon Restaurant & Lounge; Drift Spa & Hammam; Brenden Theatres, a 14-theatre Cineplex; three swimming pool environments, and more than 60,000 square-feet of meeting space. In September 2014, the property introduced Lao Sze Chuan, an authentic Chinese cuisine restaurant by renowned Chicago chef Tony Hu. Palms Casino Resort is located just west of the center of the Las Vegas Strip and I-15 on Flamingo Road and offers free shuttle service to The Strip. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768. Connect with Palms Casino Resort on Twitter @Palms, on Instagram @PalmsCasinoResort and on Facebook.
Hooters of America, LLC, is the franchisor and operator of more than 400 Hooters restaurants in 42 states and 26 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters, www.Instagram.com/Hooters or on Snapchat at “hootersLIVE”.
SOURCE Hooters of America, LLC
o: 919.459.6483 c: 336.260.5062