Cold Stone Creamery United Arab Emirates Honored With Esteemed Superbrands Award Title

Cold Stone Creamery Named for Excellence in Branding

September 16, 2015 // Franchising.com // SCOTTSDALE, Ariz., - Cold Stone Creamery® (www.ColdStoneCreamery.com) is excited to announce the Master Franchisee of the Middle East region, Apparel FZCO, has been presented with the well-regarded Superbrands® Excellence in Branding Award for 2015. The company has now received the award for two consecutive years. The award was accepted at the Superbrands Tribute Event on June 15 (2015) in Dubai, United Arab Emirates. In addition to the Excellence in Branding Award, Apparel FZCO also won Customer Service Awards in 2013 and 2014, deeming them the leader in the industry for customer service in the Middle East region.

Under the leadership of Mr. Nilesh Ved, Apparel FZCO opened its first Cold Stone Creamery in 2007 in Dubai Festival City, UAE. Apparel FZCO has over 54 international brands and over 1,000 stores all over the GCC with locations in the UAE, Qatar, Bahrain, Oman, Kuwait, and the Kingdom of Saudi Arabia.

The Superbrands organization recognizes exceptional brands and promotes the discipline of branding. The award for Excellence in Branding rewards Cold Stone Creamery for keeping Dubai at the cutting edge of customer service.

"It is an honor to be voted as a highly praised Superbrand," said Eddy Jimenez, vice president of international operations and development at Cold Stone Creamery. "I am extremely proud of the brand, as the award is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors, and employees of the brand’s exceptional status."

Although the brand is a successful business in a variety of aspects, Cold Stone Creamery prides itself on giving its customers The Ultimate Ice Cream Experience®. Cold Stone Creamery uses this "Experience Factor" to make their guests’ visits more than just eating delicious ice cream. The brand is proud of its employees who exemplify a great amount of ‘entertainment factor,’ such as singing, tossing, and catching ice cream before serving the ‘Made Fresh Daily’ ice cream Creations™ to guests.

As a matter of fact, Alex Pano, crew member at the Cold Stone Creamery in Doha, Qatar, has shown off his Experience Factor in a video on YouTube®. Not only does Pano exemplify his expertise by tossing spades and ice cream through the air, but he also manages to create a song with the spades, as if he is playing the drums. The video has over 865,000 views. To watch the video, click here. https://www.youtube.com/watch?v=rG1C3CJL8hQ.

With over 300 international locations in 26 countries, Cold Stone Creamery continues to grow. The international growth of Cold Stone Creamery began in November 2005 when the company opened its first international store in Tokyo, Japan. As the brand’s prevalence abroad increases, The Ultimate Ice Cream Experience is able to reach many ice cream lovers worldwide.

About Cold Stone Creamery

Cold Stone Creamery delivers the Ultimate Ice Cream Experience® through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is owned by Kahala Brands™, parent company of one of the fastest growing franchising companies in the world, with a portfolio of 16 quick-service restaurant brands. The Cold Stone Creamery brand operates approximately 1,500 locations in over 26 countries.

About "Made Fresh"

In Cold Stone Creamery locations across the world, our ice cream is hand-crafted in small batches – one flavor at a time. We start with the highest quality cream, sugar and flavorings to make our ice cream fresh in the back of each of our stores. This small-batch process ensures our customers receive the richest, creamiest, most delicious ice cream when they visit a Cold Stone Creamery store.

For more information about Cold Stone Creamery, visit www.ColdStoneCreamery.com.

For more information about Kahala Brands, visit www.KahalaBrands.com.

SOURCE Cold Stone Creamery

Contact:

Jessica Benedick
Cold Stone Creamery
480.362.4837
jbenedick@kahalamgmt.com

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