No Tricks, Just Treats! Baskin-Robbins Celebrates Halloween Season

With New Piñata  Pumpkin Patch Cake And Trick Oreo® Treat Flavor Of The Month

For An Extra Sweet Treat This Month, Guests Can Enjoy $1.31 Scoops On October 31st As Part Of Baskin-robbins’ “celebrate 31” Promotion

October 01, 2015 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced a lineup of wickedly good frozen treats, including its new Piñata Pumpkin Patch Cake, to celebrate Halloween all month long. Perfect for candy lovers, this new ice cream cake is dressed up like a jack-o-lantern and features a candy-filled center. When guests cut into their Piñata Pumpkin Patch Cake they’ll be surprised with a delicious cascade of candy.

In addition, Baskin-Robbins is putting a spooky spin on a classic favorite with the new OREO® Cookie Halloween Cake, featuring the brand’s traditional OREO® Cookie Cake decorated in orange and topped with festive Halloween OREO® cookies. Baskin-Robbins’ ice cream cakes can be customized with any ice cream flavor, including the October Flavor of the Month, Trick OREO® Treat, or the seasonal rich and creamy Pumpkin Pie ice cream, and can be purchased in-store or online at www.baskinrobbins.com/onlineordering.

A returning favorite, Trick OREO® Treat is Baskin-Robbins’ fun twist on the candy-filled trick-or-treat bag on Halloween night. This flavor features vanilla-flavored ice cream packed with Halloween OREO® cookies, along with Baby Ruth® and Butterfinger® candy pieces for an ice cream flavor so delicious it’s terrifying. Trick OREO® Treat ice cream can be enjoyed in a cup or cone, or in a Milkshake, throughout the month of October at participating Baskin-Robbins locations nationwide.

“At Baskin-Robbins, we’re constantly looking for ways to surprise our guests and we're very excited to introduce our new Piñata Pumpkin Patch Cake, which adds a fun – and delicious – candy center to our classic Pumpkin Patch Cake,” said Jeff Miller, Executive Chef and Vice President of Product Innovation at Dunkin’ Brands. “Guests can also celebrate Halloween all month long with our Flavor of the Month, Trick OREO® Treat, and new OREO® Cookie Halloween Cake which will bring spooky fun to any Halloween party."

Finally, Baskin-Robbins is continuing to celebrate its 70th birthday with its “Celebrate 31” promotion on Saturday, October 31st. For fans looking to enjoy something extra sweet this Halloween, for one day only on October 31st ice cream lovers can enjoy any scoop for just $1.31 at participating Baskin-Robbins shops nationwide.* Guests can enjoy this special “Celebrate 31” deal on their favorite Baskin-Robbins ice cream flavors, including classics like Pralines ‘n Cream, Very Berry Strawberry, Rocky Road, Mint Chocolate Chip and World Class® Chocolate.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO® is a registered trademark of Mondel?z International group, used under license.

* Offer valid on October 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Contact:

Justin Drake
P: 781-737-5200
E: press@dunkinbrands.com

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