Gigi's Cupcakes Debuts Flagship Corporate Training Center and Test Kitchen

Gigi's Cupcakes Debuts Flagship Corporate Training Center and Test Kitchen

National Bakery Franchise Begins Testing Breakfast Items, Cupcake-Infused Ice Cream at Nashville-Area Bakery

NASHVILLE, Tenn. - October 22, 2015 - (BUSINESS WIRE) - Gigi's Cupcakes, America’s largest cupcake franchise, has opened a new flagship corporate training center and test kitchen in the Nashville area that will serve as the company’s testing ground for continued menu innovation throughout the brand’s nearly 100 bakeries nationwide.

The new bakery debuted in September at 1017 Crossings Blvd., in Spring Hill, TN. The location will offer new breakfast menu items being tested, such as quiche, muffins and cinnamon rolls. It also sells a new line of ice cream that features three proprietary Gigi’s cupcake flavors – Red Velvet, Midnight Magic and Wedding Cake – mixed into ice cream and served in hand-crafted waffle cones. The store also includes a full-service coffee bar serving Gigi's specialty coffee.

“Innovation is at the heart of the Gigi’s Cupcakes brand and we are not stopping with just cupcakes,” said Founder Gigi Butler. “There is a huge demand from our customers for more breakfast options, and we’re excited to test these new items and begin to roll them out to franchisees.”

Gigi’s Cupcakes, best known for its signature “Gigi’s swirl,” offers a variety of gourmet desserts, including 300 rotating cupcake flavors, mini cupcakes, cheesecakes, stuffed cookies, bread loaves and custom cakes, all of which are freshly baked and decorated daily at local Gigi’s Cupcakes bakeries.

In a move to further grow sales of the brand’s diverse menu, Gigi’s Cupcakes recently unveiled a new bakery prototype that features upgrades such as refrigerated bakery cases, high-definition electronic menu boards as well as greater seating capacity compared to traditional locations.

About Gigi’s Cupcakes

Founded in 2008 as a local boutique bakery in Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with nearly 100 locations in 23 states. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more. Recipes are created by founder Gigi Butler whose American dream success story has inspired people across the country. To learn more about Gigi’s Cupcakes, visit www.gigiscupcakesusa.com. To learn more about franchising opportunities, visit www.gigiscupcakesusa.com/becomeanowner.

SOURCE Gigi’s Cupcakes

Contact:

Sara Faiwell
Fishman Public Relations
847-945-1300
sfaiwell@fishmanpr.com

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