Baskin-Robbins Invites Guests to Enjoy “Spooktacular” $1.31 Scoops Deal on Halloween as Part of “Celebrate 31” Promotion

Guests are invited to enjoy any scoop of ice cream for $1.31 on Saturday, October 31st at participating Baskin-Robbins shops nationwide.

Baskin-Robbins also gives fans the chance to win free ice cream cakes for a year with its Piñata Pumpkin Patch Cake Promotion.

October 26, 2015 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is offering ice cream lovers nationwide a “spooktacular” deal on Saturday, October 31st. Baskin-Robbins is inviting guests to enter - if they dare - into participating Baskin-Robbins shops nationwide to enjoy any scoop of frightfully delicious ice cream for $1.31 as part of its “Celebrate 31” promotion.* Guests can enjoy this special “Celebrate 31” deal on any of their favorite Baskin-Robbins ice cream flavors, including classics like Pralines ‘n Cream, Very Berry Strawberry, Rocky Road, Mint Chocolate Chip and World Class® Chocolate, and seasonal favorites like Pumpkin Pie and Quarterback Crunch®.

Additionally, Baskin-Robbins’ new Piñata Pumpkin Patch Cake and Halloween OREO® Cookie Cake are sure to add a spooky spin on any Halloween party. Perfect for candy lovers, Baskin-Robbins’ Piñata Pumpkin Patch Cake is dressed up like a jack-o-lantern and features a candy-filled center. When guests cut into their cake they’ll be surprised with a delicious cascade of candy. The Halloween OREO® Cookie Cake is decorated in orange and topped with festive Halloween OREO® cookies. Baskin-Robbins’ ice cream cakes can be customized with any ice cream flavor and can be ordered in-store or online at www.baskinrobbins.com/onlineordering.

Finally, beginning today and ending on Halloween, Baskin-Robbins will post a picture of its new Piñata Pumpkin Patch Cake on Facebook and Twitter and invite guests to guess how many candy pieces are inside the cake. Guests can tweet their guess to @BaskinRobbins with the hashtag #BRCakePromotion or guess on Facebook by commenting on the promotion post to enter. The fan who guesses the correct number or has the closest guess will receive free ice cream cakes for a year, fulfilled as $500 in Baskin-Robbins gift cards. Additionally, ten runners up will receive $31 Baskin-Robbins gift cards. No purchase necessary, must be 18+ to enter. Void where prohibited. For additional terms and conditions related to Baskin-Robbins’ Piñata Pumpkin Patch Cake Promotion, visit: http://bit.ly/1Nvym5Z.

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

OREO® is a registered trademark of Mondel?z International group, used under license.

* Offer valid on October 31st. Participation may vary. Scoop offer good on every size scoop. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Contact:

Justin Drake
781-737-5200
press@dunkinbrands.com

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