November 04, 2015 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced that in honor of U.S. troops, military families and veterans, it will donate 11 cents from each ice cream scoop sold in its U.S. locations on Veterans Day, November 11, to the United Service Organizations (USO).*
Baskin-Robbins’ Veterans Day program is in support of the USO’s programs and services that help keep America’s military community connected to home throughout their time of service. As part of this year’s campaign, Baskin-Robbins and the USO are asking everyone to take a moment on Veterans Day to thank the more than 1.3 million active duty service members around the world by texting THANKYOU to 50555.**
“Baskin-Robbins’ connection with the military began 70 years ago with our founders, Burt Baskin and Irv Robbins, who both served in the military during World War II,” said Weldon Spangler, President, Baskin-Robbins U.S. and Canada. “We’re proud to honor their legacy through our Veterans Day partnership with the USO, which will allow us to make a donation to the organization for every scoop of ice cream sold in our U.S. restaurants in order to support their important mission.”
Baskin-Robbins is also committed to supporting the nation’s military by offering a special veteran’s incentive program for U.S. veterans seeking to open a Baskin-Robbins franchise in the U.S. As part of the program, Baskin-Robbins will waive the 20-year initial franchise fee of $25,000 for their first restaurant. The program also offers a 0% royalty rate for the first two years and a reduced royalty rate for years three through five (the standard royalty rate is 5.9% per year). For qualified, honorably discharged U.S. veterans, this makes Baskin-Robbins’ ownership easier for first-time franchisees.
In addition, The Dunkin’ Donuts & Baskin-Robbins Community Foundation is committed to supporting those who help keep our country and neighborhoods safe through partnerships with organizations such as the USO.
For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
*This donation is inclusive of all regular (4oz) and kids (2.5oz) scoops of ice cream sold as cups and cones on Wednesday, November 11th, 2015. The donation is based on regular-priced cup and cone scoop sales only, and does not include scoops that are used in other desserts (i.e. sundaes, beverages, cakes, take home, novelties, etc.).
**The text message program is only to send thank-you messages to the troops – it does not solicit donations, and normal message and data rates may apply.
The USO strengthens America’s military service members by maintaining their connections to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort, and support. The USO is a private, non-profit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. To join us in this important mission, and to learn more about the USO, please visit uso.org.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
The mission of The Dunkin’ Donuts & Baskin-Robbins Community Foundation is to serve its neighborhoods by taking care of their basic needs: hunger, children’s health and safety. The DDBRCF brings together a wide network of stakeholders, including franchisees, crew members and employees to serve their local communities. Launched in 2006, The DDBRCF has granted more than $8,000,000 to local charities.