December 22, 2015 // Franchising.com // ATLANTA – Arby’s, the Fast Crafted™ restaurant chain known for the meats has introduced a new twist to its famous Curly Fries. Arby’s new Loaded Curly Fries will be smothered in warm cheddar cheese sauce, with chopped pepper bacon, shredded cheddar cheese, and drizzled with parmesan peppercorn ranch sauce.
“At Arby’s we’re proud of our meats, but we’ve also developed quite a cult following for our curly fries since we introduced them in 1988,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s Restaurant Group, Inc. “After years of requests from guests in restaurants and on social media to take our famous curly fries to the next level, we’re loading them with cheddar cheese, ranch sauce and of course, bacon. We feel that these Loaded Curly Fries are going to be a huge hit, especially for football fans as bowl and playoff seasons get started. But for classic Curly Fry loyalists, the original version isn’t going anywhere.”
Arby’s Loaded Curly Fries will be available nationwide beginning Dec. 28 for $2.99, or alongside the Classic Roast Beef, Beef n’ Cheddar and Crispy Fish Filet sandwich as part of a 2 for $5 mix and match deal.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins paired with crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s® restaurants are Fast Crafted™, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
Senior Account Executive, Corporate