Big Whiskey's Appoints New VP of Marketing

Big Whiskey's Appoints New VP of Marketing

March 15, 2016 // Franchising.com // -- Big Whiskey's Concepts Inc. has recently appointed Dan Allen as its new Vice President of Marketing & Franchising. In the newly created position, Allen will be tasked with franchising the Big Whiskey's concept in North America, creating the marketing strategies for franchisees as well as developing & executing a new advertising program for the 5 corporate stores in Southwest Missouri.

Paul Sundy, COO, said Allen's respected experience will help the company Implement its growth initiatives. "Dan's years of franchising and marketing on a global level is just what we needed at this stage in our expansion. We're confident his expertise and skills will move us forward rapidly."

Allen owns GMS.Group Inc., an event & marketing firm, founded 17 years ago with such clients as Domino's Pizza, Photo Entertainment, KFC, Fifth Quarter Steak Houses, Pepsico & Levi Strauss. GMS has also produced such events as Elton John & Bon Jovi concerts in New Zealand, Bikes Blues & BBQ Rally, G-Taranaki Music Festival and the America's Cup.

"Dan brings a long history of success to Big Whiskey's and has already made an impact--he was instrumental in securing our new franchisee in Kansas City," added Austin Herschend, CEO. "He'll be executing the grand opening marketing plan for our two stores in Kansas City as well as helping our first franchisee open his Big Whiskey's in Bentonville AR later this year."

Big Whiskey's American Restaurant & Bar currently operates 3 restaurants in Springfield MO and one each in Ozark & Branson MO. The company began franchising in late 2015. Its downtown Springfield restaurant celebrated its 10th Anniversary in July. More information can be found at www.bigwhiskeysfranchise.com

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