DALLAS - April 20, 2016 // PRNewswire // - Pollo Campero, best known for its Latin-inspired chicken and bold flavors, reported a 7.2 percent same-store sales rise for first-quarter 2016, marking its 17th consecutive quarter with positive comparable growth. The brand's sales growth momentum holds strong as it continues to invest in remodels, new product development and technology.
"Overlapping our double digit same-store growth numbers from 2015 was challenging, but our strong execution, new product news and remodels helped fuel our momentum," said Tim Pulido, CEO of Pollo Campero International.
The brand continues to successfully engage with its millennial base, which according to Technomic's Consumer Brand Metrics, makes up more than 60 percent of its customers. "Millennials are the heaviest foodservice users, and they're looking for bold and unique flavors which plays well for Pollo Campero," said Darren Tristano, President of Technomic.
Pollo Campero plans to grow its units by 20 percent during 2016, as well as continue its remodel rollout. "We're excited about our new restaurant pipeline for this year—we opened four new units during the first months and their initial results are outperforming our expectations," shared Pulido.
As the brand continues its aggressive expansion plan, Campero is also looking to bring new franchisees to support its growth plans in California, Florida and other states.
Pollo Campero is a Latin QSR+ concept that focuses on fresh and authentic hand-breaded and citrus grilled chicken recipes. The brand started in Guatemalain 1971 as a tiny, family-owned restaurant and has expanded to over 350 restaurants worldwide, including 62 in the U.S. With bold and exciting Latin-inspired menu items, Campero has become a favorite for those looking for unique flavors such as Millennials. Today, as Pollo Campero marks its 45th anniversary, its focus on quality, and its mission to stay true to its Latin roots remain the same. At the heart of that commitment: the promise to use fresh, never frozen, hormone-free chicken paired with traditional Latin sides, drinks and desserts in a vibrant atmosphere.
For franchise information, or to learn more about Pollo Campero, visit Campero.com. Follow the flavor on Facebook, Twitter and Instagram @CamperoUSA.
SOURCE Pollo Campero