Raising The Roof In Vitoria, Brazil

Nobile Hoteis® Opens Second Red Roof® Branded Hotel In Vitoria Amid Continued Demand For The Brand

May 26, 2016 // Franchising.com // Columbus, OH – Proving that global demand for the brand is strong and growing, Red Roof® opened its second international location in Vitoria, Brazil on April 22, 2016. The Red Roof Inn Vitoria offers budget-friendly accommodations to travelers with free Wi-Fi, complimentary continental breakfast buffet (6 –10am) and coffee and tea in the lobby. The 80-room hotel also offers beach access, an on-premise 24-hour restaurant, fitness center, business center, 110-seat conference room, three meeting rooms, bilingual staff (Portuguese & English), and free covered parking with weekly rates.

“With the opening of the Red Roof Vitoria, Red Roof continues to expand our presence globally,” says Phil Hugh, Chief Development Officer, Red Roof. “These openings prove that nice people, nice prices, great service and incredible amenities translate all over the world. We are taking our U.S. standards and bringing them to travelers in targeted cities and countries.”

Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 in partnership with the Brazil-based Nobile Hoteis. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years.

The Vitoria Red Roof Inn is located in front of Vitoria’s popular Camburi beach, in the garden area of Penha. It is close to restaurants and minutes away from the night life in the Triangle. The hotel appeals to business and leisure travelers alike; it is close to banks, the business centers of the city, Vitoria’s convention center and provides easy access to the Carapina Pavilion. Other nearby conveniences include the Federal University of Esprito Santo and Hospital Universitario Cassiano Antonio Moraes.

All rooms feature a flat-screen TV with extended cable television, a hair dryer, and a desk. Select rooms include a microwave and refrigerator. Red Roof Vitoria, Brazil is located at Av. Dante Michelini 1057, Jardin da Penha, Vitoria, Espirito Santo 29060-235.

Well-behaved family pets are welcome at no additional charge. For more information and to book, go to https://www.redroof.com/property/Vitoria/ES/29060-235/-/RRI497/ or call +55 (27) 3041-9500.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

About Nobile Hoteis®

Nobile Hotéis “Brazilian Hospitality” was founded in 2008 in Brasilia (country’s capital) and within 7 years has become the 4th largest lodging company in Brazil (Jones Lang LaSalle Yearbook Nov. 2014). YTD Nobile accounts for USD 45 million in revenue (growing at a rate of 22% within 12 months). With 22 hotels, Nobile Hotéis employs more than 1,100 people. Nobile operates under management, leasing or franchise contract models. The company’s guest satisfaction rate (OTA metrics) has risen to 87% as of January, 2014. Hotel facilities are spread throughout Brazil in 6 State capitals and 13 cities. To connect with Nobile Reservation Channels, please visit, www.nobilehoteis.com.br.

About BSH International®

BSH International is the leading hospitality investment consulting firm in Brasil. It’s a 25-year old organization dedicated to advisory, development and hospitality asset management. BSH is involved in projects in excess of R$ 4 billion (four billion reais) and was responsible for the introduction of many international groups in Brazil including Sol Meliá (Spain), SuperClubs (Jamaica), Sonesta (USA), Tivoli (Portugal), NH Hoteles (Spain), Howard Johnson, Ramada and Days Inn (USA). For more information please visit www.bshinternational.com or call +55 11 3813-6188.

SOURCE Red Roof®

Media Contact:

Karen Zhu
Account Executive
karen.zhu@hkstrategies.com
kzhu@samcor.net
D: + 1 305 443 5454
F: + 1 305 443 0646

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