Fast-Growing Franchise Announces New COO

SCOTTSDALE, Ariz. - June 01, 2016 - (BUSINESS WIRE) - Amazing Lash Studio Franchise, the fastest-growing franchisor of eyelash extension studios, announced today the appointment of Heather Elrod to Chief Operating Officer. She comes to the Amazing Lash Studio with decades of executive leadership in the beauty, medical spa, and franchise sectors, where she has extensive leadership and management experience in training, operations and systems implementation, business development, finance, marketing, and organizational development.

“I am so excited to have Heather join our team and lead the brand that my wife Jessica and I began,” said Edward Le, co-Founder and CEO of Amazing Lash Studio Franchise. “Her experience and knowledge in the beauty and franchise industry will be an asset to our Regional Developers and franchisees as we take this brand to the next level of growth.”

Ms. Elrod comes to Amazing Lash Studio Franchise with an esteemed career. Most recently, Ms. Elrod was the founder of SkinPhD, Inc., a cosmeceutical and prescriptive skin care manufacturer. SkinPhD is an award-winning, multi-cultural product portfolio that was selected “best” in anti-aging on The Dr. Oz Show and was awarded a Top 10 Aesthetic Company by Aesthetic Everything. In 2005, Elrod was one of the first women to be voted onto the International Franchise Association Board. She served on the Women’s Franchise and Distribution Forum Board, an entity committed to the growth and success of women-owned business through franchise channels. She also served as a business development and franchise consultant for companies including Procter and Gamble.

She holds a bachelor’s degree in Public Administration, cum laude from the University of Texas.

Ms. Elrod said, “I am excited to join the Amazing Lash Studios Franchise family of team members, regional developers, and franchisees. Amazing Lash Studio is an extraordinary, on-trend concept with a solid foundation and tremendous potential. I also find the passion that Edward and Jessica have for the brand and the franchise network compelling. I look forward to dynamic growth for Amazing Lash Studio Franchise both in network size and unit economics with keen focus on supporting and celebrating operational excellence.”

With the appointment of Ms. Elrod, interim co-COOs Dawn Weiss and Ron DaVella will move to Chief Marketing Officer and Chief Financial Officer, respectively. “The people in place at the corporate office are a strong team of leaders who will take Amazing Lash Studio to the next level--both a successful business model and a household name,” said Jessica.

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le, with the vision to raise the bar on the eyelash extension industry. Amazing Lash Studios are retail salons that apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2012 and to date has 78 open studios in 17 states.

For additional information go to

SOURCE Amazing Lash Studio


Barbara Carrera Holland
CH Media


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