Bridg Assists Papa Murphy’s with Precision Marketing
Take ‘N’ Bake Pizza Chain Leveraging Technology to Customize Offers and Create Stronger Customer Relationships
June 28, 2016 // Franchising.com // LOS ANGELES – Bridg, the first marketing software company to provide customer specific marketing through big data and never before seen business intelligence to restaurant brands, today announced it is working with Papa Murphy’s to help drive the company’s precision marketing efforts.
“Customers today expect personalized marketing messages and offers and we’re excited to be working with Papa Murphy’s to help the company develop stronger relationships with its guests,” said Amit Jain, founder and CEO of Bridg. “Through the Bridg platform, we are able to help companies communicate with their customers outside the walls of their stores by offering thoughtful, tailored, marketing messages that help strengthen the relationship and encourage return visits. Papa Murphy’s is known for offering fresh pizza and an unparalleled customer experience and we are excited to deliver precision marketing that is on-par with Papa Murphy’s high standards.”
Bridg assists companies in unlocking the data that lives in their current point-of sale (POS) systems, loyalty programs, online ordering systems. With Bridg, companies are finally able to identify and segment their customers and leverage behaviors such as visit frequency and spend per visit to develop targeted messaging that improves loyalty and transforms business results in weeks, not months or years. The company provides a deep analysis of individual customer purchasing behavior in order to create effective, real-time marketing campaigns that drive frequency, retain current customers and bring back lapsed customers.
“At Papa Murphy’s, we take pride in getting to know our customers, providing them with great service, learning their preferences and creating customized pizza to fit their needs,” said Jayson Tipp, Chief Development Officer and SVP, Technology at Papa Murphy’s. “We’re thrilled to be working with Bridg to extend that relationship beyond our four walls and provide an enhanced customer experience. We believe technology is a gateway to growth and we’re pleased to leverage Bridg’s technology to provide our customers with tailored offers at the right time to further our mission of helping solve the dinnertime dilemma for busy moms and dads.”
Bridg integrates seamlessly with companies’ current systems, typically through a process that requires only a few hours from the chain’s IT staff. To learn more or to begin the process, visit www.bridg.com.
Bridg is a marketing software company that provides true closed loop marketing and business intelligence to the restaurant industry. Integrated directly into the POS system to build unique customer profiles and understand individualized behavior patterns, Bridg provides its clients with deep data science that it uses to create effective personalized marketing campaigns that drive traffic and sales in a measurable way.
About Papa Murphy’s
Papa Murphy's Holdings, Inc. (Nasdaq: FRSH) is a franchisor and operator of the largest Take ‘N' Bake pizza chain in the United States, selling fresh, hand-crafted pizzas ready for customers to bake at home. The company was founded in 1981 and currently operates more than 1,500 franchised and corporate-owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. Order online today at www.papamurphys.com.
SOURCE Papa Murphy’s