Inspired by breakfast, guests can enjoy Baskin-Robbins’ August Flavor of the Month, OREO® Milk ‘n Cereal, and keep cool with OREO® Ice Cream Sandwich Cookie Cake
August 01, 2016 // Franchising.com // CANTON, MA – Baskin-Robbins’ guests now have a cool new way to enjoy their favorite frozen treat as Baskin-Robbins today launched its new mobile app for iPhone and Android users. In addition to money-saving deals, ice cream fans can use the app to pay for their favorite flavored ice cream treats, frozen beverages and ice cream cakes with a Baskin-Robbins card and send virtual Baskin-Robbins cards to friends and family by text or email. To celebrate the launch, guests will receive a mobile offer for a free regular 4 oz. scoop of their favorite ice cream when they download the app.
The Baskin-Robbins Mobile App is free and available for download on iOS and Android devices. The app has a variety of interactive features, including:
The Baskin-Robbins Mobile App is powered by Tillster, the leading provider of restaurant digital ordering and customer engagement products and services, and was designed by DigitasLBI, a global marketing and technology agency, to feel seamless with Baskin-Robbins’ brand voice and in-store marketing.
"At Baskin-Robbins, we take pride in delighting guests with our wide variety of ice creams and frozen treats and we're always looking for new and innovative ways to enhance the guest experience and to further connect with our customers," said Weldon Spangler, Senior Vice President, Baskin-Robbins U.S. and Canada. "We are excited to introduce our new mobile app to guests nationwide, which includes a range of features including special mobile offers, mobile payment and information about our products. We hope guests will celebrate our launch by downloading the app and enjoying a free regular scoop of their favorite Baskin-Robbins ice cream flavor on us."
Additionally, Baskin-Robbins guests can enjoy dessert inspired by breakfast with Baskin-Robbins’ new August Flavor of the Month, OREO® Milk ‘n Cereal, which features cereal milk-flavored ice cream with OREO® cookie pieces, frosted corn flake cereal pieces, and a frosted corn flake cereal ribbon. To help guests celebrate throughout the summer, Baskin-Robbins is also offering a range of other delicious OREO® desserts, including a new OREO® Ice Cream Cookie Sandwich Cake and its new Polar Pizza, an ice cream treat that can be eaten like a pizza, in four featured flavor varieties including OREO® Cookies ‘N Cream. The new OREO® Ice Cream Cookie Sandwich Cake serves 12-16 people and features chocolate-flavored frosted cake topped with OREO® Ice Cream Cookie Sandwiches. The OREO® Cookies ‘N Cream Polar Pizza features a double fudge brownie crust with OREO® Cookies ‘n Cream Ice Cream, topped with crushed OREO® cookie pieces and drizzled with marshmallow and fudge topping.
Finally, Baskin-Robbins is inviting guests to donate $1.00 to The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF) during their in-store visits throughout August as part of its Community Cones program. Funds raised will support local and national non-profit organizations that are focused on improving children’s health and providing food for the hungry.
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondel?z International group, used under license.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 37th annual Franchise 500® ranking in 2016, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.