Nestlé® Toll House® Café by Chip Franchisees Double Down on Las Vegas
Owners of chain’s top-grossing café to open second location in Planet Hollywood this fall.
August 03, 2016 // Franchising.com // LAS VEGAS – “Sweet” typically isn’t the first word you associate with Las Vegas.
But Doug Barnes and Lyle Cornelius – both 20-year-veteran pit managers on the Strip – are doing their best to change that.
Barnes, Cornelius and their wives have owned and operated the Nestlé® Toll House® Café by Chip® in the Miracle Mile Shops for more than three years. Thanks to their business acumen, the excellent location and a lineup featuring the best baked confections and coffee, theirs is the top-grossing café in the international chain’s entire system.
It’s no wonder the successful franchisees are doubling down on Vegas.
The partners recently signed a lease for their second Nestlé Toll House Café by Chip, within walking distance of the first café, in the Planet Hollywood Resort & Casino, near the Saxe Theater. It is slated to open in the fall.
“Nestlé Toll House Café by Chip is an outstanding international brand with a great business model and exceptional products,” said Barnes. “Our new café will be larger than our current one, which will enable us to prepare and decorate more baked treats and add savory items and fresh fruit to our menu. With those additions, and an even higher-traffic location, we expect to generate even more revenue at the new café than we do now!”
The premium dessert destination concept is built around the world's most recognized food brand – Nestlé. The popular bakery café serves up freshly baked cookies, customized cookie cakes, a wide assortment of freshly baked confections, ice creams, smoothies and cold beverages.
“Doug and I have had such great success with this brand that we decided to sell the five hair salons we owned so we could focus all our energies on expanding our café footprint,” said Cornelius. “In fact, now that we’ve executed the Planet Hollywood lease, we’ve already started scouting along the Strip for our third location!”
The Miracle Mile Shops café is open during mall hours, Sunday through Thursday from 10 a.m. to 11 p.m., and Friday and Saturday from 10 a.m. till Midnight.
“Doug and Lyle set the standard for outstanding partners within our franchisee family,” said Shawnon Bellah, chief operating officer of Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. “They understand our business model, they are uncompromising about customer service and they are masters at leveraging our world-class assets. We’re thrilled to see them expand in Las Vegas, and we can’t wait to watch them break their own sales records!”
For information about Nestlé Toll House Café by Chip, visit NestleCafe.com, Facebook and Twitter and check us out on Yelp.
Cookie lovers are also invited to enjoy the ultimate in on-the-go convenience with the brand’s mobile loyalty app – available for download at Nestlecafe.com – and its Cookie Dough Rewards program.
About Nestlé® Toll House® Café by Chip®
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years through 2015. For more information please visit nestlecafe.com.
Nestle®, Toll House® and associated logos and designs, are trademarks of Societe des Produits Nestle S.A., and used by Crest Foods, Inc. with permission.
SOURCE Nestlé® Toll House® Café by Chip®
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