Krystal Celebrates Root Beer Float Day With Week-Long Offer

August 08, 2016 // Franchising.com // ATLANTA, GA – The Krystal Company®, the brand famous for its iconic square hamburgers, is making a splash for National Root Beer Day.  A big splash – in honor of this fan favorite, Krystal is celebrating for a whole week!  From August 8 through August 12, Krystal will offer their Root Beer floats at a special price during Happy Hour (2-5 pm in participating locations) – only $0.99!

The Krystal Float is made with a blend of cold and frosty Barq’s® Root Beer plus a generous scoop of creamy Blue Bunny® vanilla bean ice cream. The special 99-cent float offering is available at participating Krystal locations, while supplies last – and only from August 8-12 from 2-5 pm.

“Nothing quite says ‘summer’ like a Root Beer Float – it’s the perfect way to refresh on a long, hot day” said Alice Crowder, Vice President of Marketing for The Krystal Company. “Sweet and foamy, ice cold and just a tiny bit decadent…there’s nothing better!”

The Float pairs nicely with Krystal’s latest menu addition, premium boneless wings, which come hand-tossed in a tangy barbecue or spicy buffalo sauce.

“At Krystal, we believe no celebration is complete without great food – and drinks,” Crowder continued. “Sometimes one day is just too short to celebrate the best things in life, and we’re looking forward to celebrating our great Floats all week long!”

About The Krystal Company®

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South.  Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees.  For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram@Krystal.

About Wells Enterprises, Inc. and Blue Bunny Ice Cream

Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny® and the iconic Bomb Pop®. Wells also manufactures licensed frozen treat brands including Weight Watchers® ice cream. For more information, visit www.BlueBunny.com and www.WellsEnterprisesInc.com.

About The Coca-Cola Company®

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.Coca-Colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.Coca-Colablog.com.

SOURCE The Krystal Company®

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