Buffalo Wild Wings Partners with Electronic Arts and Respawn Entertainment

To Provide Guests with Exclusive Codes to Unlock Titanfall 2 Content

MINNEAPOLIS - August 17, 2016 - (BUSINESS WIRE) - Buffalo Wild Wings® Inc. (NASDAQ: BWLD) today announced a partnership with Electronic Arts (EA) and Respawn Entertainment to serve as the exclusive restaurant partner for the highly anticipated release of Titanfall 2. Every time a Guest visits a Buffalo Wild Wings restaurant from October 28 - November 30 to dine-in or pick-up takeout, they'll receive a unique code that can be redeemed for exclusive, in-game Titanfall 2 content.

Codes can be redeemed on the PlayStation 4, Xbox One, and on Origin for PC, and provide an exclusive "Nose Art" insignia that gives fans the chance to customize their Titan. In addition, and in conjunction with Mountain Dew®, Guests can also receive a ticket to an all-new multiplayer mode. Obtaining a code at Buffalo Wild Wings guarantees players immediate access to this new mode where players have the chance to earn huge rewards - more than anywhere else in the game - when the game launches on October 28. Guests can receive a new code every time they visit a restaurant throughout the promotional period. In addition, Buffalo Wild Wings will feature Titanfall 2 branding and game imagery on takeout boxes, napkins, as well as a co-branded Mountain Dew®, Buffalo Wild Wings Collector's Edition 32 ounce takeout cup.

"We're excited to partner with EA and offer our Guests unique and exclusive opportunities to immerse themselves in one of the most anticipated releases of the year," said Todd Kronebusch, vice president of guest experience and innovation. "From exclusive game content to our partnership with ELEAGUE that brings e-sports directly to our restaurants, we're listening to our Guests and embracing their passion for gaming and competition."

Titanfall 2 is set to build on the foundation Respawn established with the first Titanfall - fast, fluid, and fun gameplay between Pilots and Titans, to once again innovate and elevate this game genre. In single player, Titanfall 2 will deliver a crafted experience that explores the unique bond between man and machine. Playable offline, the single player campaign in Titanfall 2 will let fans step out onto the Frontier with aspirations of becoming an elite Pilot. Stranded behind enemy lines and facing overwhelming odds, players must team up with a veteran Titan to uphold a mission they were never meant to carry out. In multiplayer, Respawn is continuing to evolve their best-in-class gameplay to provide a more robust experience that delivers expanded depth and variety that includes six new Titans, deeper Pilot abilities, more customization options, and a robust progression system that is sure to satisfy fans. Fans anxious to get their hands on Titanfall 2 can take part in the Open Multiplayer Technical Test taking place August 19-21 and August 26-28. Available on PlayStation 4 and Xbox One, the Titanfall 2 Open Multiplayer Technical Test lets fans get a taste of the fast, fluid gameplay fans can expect when Titanfall 2 launches on October 28. To find out more, head over to www.Titanfall.com for more details.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,195 Buffalo Wild Wings locations across the world.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, follow Buffalo Wild Wings on Facebook, Twitter and Instagram and visit www.BuffaloWildWings.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission. Titanfall is a trademark of Respawn Entertainment, LLC. PlayStation is a registered trademark of Sony Computer Entertainment, Inc.

About Respawn Entertainment

Founded in 2010, Respawn Entertainment is an independent videogame development studio based in Van Nuys, California. The studio was formed by Vince Zampella and Jason West, former co-founders of Infinity Ward and two of the co-creators of the multi-billion dollar franchise Call of Duty™. Titanfall 2 is the sequel to the studio's debut title, Titanfall. More information about the company is available at www.respawn.com.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160817005854/en/

SOURCE Buffalo Wild Wings, Inc.

Media Contact:

Heather Leiferman
Buffalo Wild Wings, Inc.
952-278-9553
hleiferman@buffalowildwings.com

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