Meat-Centric Arby’s Turns Its Attention To Chicken With New Buttermilk Chicken Sandwiches
Don’t Worry, The Other Meats Are Still Delicious, Too
August 29, 2016 // Franchising.com // ATLANTA – Arby’s has introduced a new buttermilk breaded chicken breast filet to its everyday menu, adding to the selection of high quality proteins offered by the Fast Crafted® sandwich brand. The new Buttermilk Chicken Sandwiches at Arby’s feature a large, premium, 100 percent breast filet marinated in buttermilk, then coated in sweet, savory buttermilk breading, resulting in a crispier, juicier and tenderer filet.
The new Arby’s® Buttermilk Breaded Chicken Sandwich lineup includes Chicken Bacon Swiss, Chicken Cordon Bleu, Crispy Chicken and a delicious new Buffalo Chicken option for guests looking for a punch of flavor and spice.
The new Buttermilk Buffalo Chicken Sandwich arrives on the heels of the successful launch of the Buffalo Chicken Slider earlier this year and is drenched in the same spicy buffalo sauce that has made the new slider one of the top selling menu items at Arby’s this summer. Add creamy parmesan peppercorn ranch dressing and shredded lettuce nestled inside of a toasted star top bun, and you have a full-size buffalo chicken sandwich that delivers on the iconic buffalo chicken flavor guests crave.
In addition to the Buffalo Chicken, the new buttermilk breaded filet will enhance a trio of Arby’s chicken sandwich favorites: Chicken Bacon Swiss (pepper bacon, natural Swiss cheese, shredded lettuce, tomato and Dijon honey mustard); Chicken Cordon Bleu (thinly sliced pit-smoked ham, natural Swiss cheese and mayo); and Crispy Chicken (shredded lettuce, tomato and mayo).
The new Buttermilk Chicken Sandwiches are available at Arby’s restaurants nationwide beginning August 29.
For more information on Arby’s new line of chicken sandwiches, other menu items and news, visit www.arbys.com or follow the Brand on Facebook, Twitter or Instagram.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences®.” Arby’s® restaurants feature Fast Crafted® service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.
With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit ArbysFranchising.com.