Turning Bytes into Bites, Edible Arrangements® Introduces App for Smartphones and Tablets

September 07, 2016 // Franchising.com // WALLINGFORD, Conn. - Edible Arrangements®, the world’s largest provider of creatively designed fresh cut fruit arrangements and other sweet treats, is making it even easier for customers to send an arrangement or gift with the introduction of the Edible Arrangements® app.

Designed to provide customers with a simple, seamless way to order and gift arrangements from a smartphone or tablet, the app is available for free through the Apple App Store or Google Play.

“Our customers are on the go and our research told us they needed a convenient way to place an order from their mobile devices,” said Edible Arrangements President Rob Price. “We designed this app based on extensive feedback from our customers to make sure it addressed all their needs. The response during testing has been outstanding. 

The app creates a streamlined ordering process thanks to features that can be customized to meet individual needs. Among the many features:

  • Upon signing in, the app immediately recognizes returning users and reminds them of current promotions and rewards they may have accumulated.
  • Integration with popular map applications quickly identifies the nearest Edible Arrangements location.
  • The “Gift Finder” feature helps customers select the ideal gift by making recommendations based on their responses to a series of prompts.
  • Customers can select recipients for delivery straight from their phone's contact list.
  • Payment can be made through PayPal or by simply taking a photo of a credit card using the device’s camera. The credit card token can then be saved securely in the app for future use.
  • Confirmation notifications will be sent to the app when orders have been delivered or when the item is ready for pick up.

“Edible Arrangements has been at the forefront of using technology to enhance the customer experience since our very beginning,” Price said. “This app truly makes it easier than ever to order an arrangement or find the closest local store to satisfy a craving for a fresh fruit smoothie, Froyo Fruit Blend or other treat.”

More information about Edible Arrangements products, locations and franchise opportunities is available at edible.com.

About Edible Arrangements International 

With more than 1,300 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, Dipped Fruit™, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements fresh fruit arrangements, chocolate Dipped Fruit™, Fresh Fruit Smoothies and others can be enjoyed at franchise locations worldwide. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT®.

SOURCE Edible Arrangements 

Media Contact:

Morgan Givney
BizCom Associates
(903) 285-8662


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