September 13, 2016 // Franchising.com // IRVINE, California – Wienerschnitzel, the world’s largest hot dog chain, is celebrating its “sort of German” roots with the return of Grilled Bratwurst! Through the end of October, fans can enjoy this authentic grilled sausage topped with mustard and kraut or mustard and grilled onions. To enhance the German favorite even more, Wienerschnitzel has introduced a brand new soft and chewy pretzel bun to complement the savory flavor of these delicious grilled brats.
“We know our fans love any reason to celebrate, and there is no bigger party in the world than Oktoberfest,” said Doug Koegeboehn, Wienerschnitzel’s Chief Marketing Officer. “Wienerschnitzel is home to America’s favorite hot dogs, so you better believe our grilled brats are ridiculously delicious. We’re looking forward to having some fun and celebrating this historic holiday because nothing says Oktoberfest more than bratwurst… especially in our new pretzel bun.”
Guests can add a taste of Oktoberfest to any Wienerschnitzel hot dog item with the option to substitute a grilled bratwurst. Additionally, fans can upgrade any hot dog with the new pretzel bun for an additional charge.
Click here to view the Oktoberfest commercial. For more information and to find your nearest Wienerschnitzel, visit www.wienerschnitzel.com/locations.
Wienerschnitzel’s new Grilled Bratwurst available through October 30, 2016
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog franchise and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. In 2016, Wienerschnitzel was ranked #146 in the coveted Entrepreneur Magazine Franchise 500. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn - Director, Franchise Development at firstname.lastname@example.org.
Powerhouse Public Relations