September 19, 2016 // Franchising.com // GREENBELT, Md. – ZIPS Dry Cleaners, an aggressively expanding dry cleaning franchise known for its same-day, one-price business model, announces the hiring of Enid Traub as the company’s Vice President of Marketing.
Traub brings more than 25 years of marketing and advertising experience to ZIPS, including tenures with AARP and AT&T, as well as Dogtopia, a leading national dog daycare and spa franchise. She also previously founded PeerGenius Tutors, a private tutoring service.
In her new role, Traub will oversee the company's overall marketing initiatives to support business growth, enhance brand equity, build consumer awareness and support ZIPS franchisees. She will also be responsible for managing ZIPS’ advertising agency for optimum performance.
"Enid has a proven track record of strategic positioning, creative conceptualization and marketing communication, and we are thrilled to welcome her to ZIPS Dry Cleaners as we continue to build upon the company’s growth and success,” said CEO Reid Bechtle. “Her experience and overall leadership capabilities will no doubt take us over the edge in our category."
Traub’s appointment comes at a monumental time for the prospering franchise. According to Bechtle, the next 12 months is lining up to be ZIPS’ most successful year yet. He expects the dry cleaning chain to capitalize on the momentum it has gained over the past year or so – having signed multiple development agreements totaling nearly 300 new stores – and add as many as 20 stores in new and existing markets.
"ZIPS truly cares about its customers and puts so much emphasis on value, quality, customer service and community relationships, which makes this a tremendous company to work for,” said Traub. "I am very much looking forward to fostering those initiatives in my new role and taking our already stellar marketing programs to new heights."
Founded in 1996 and franchising since 2006, ZIPS Dry Cleaners is an aggressively expanding dry cleaning franchise known for its same-day, one-price business model – currently $2.29 per garment. It doesn’t matter if the item is a necktie, a wedding dress or a pair of pants, the price is $2.29. Headquartered in Greenbelt, MD, ZIPS operates nearly 50 stores in the Mid-Atlantic region and has hundreds more in various stages of development nationwide. For more information, visit www.321zips.com.
SOURCE ZIPS Dry Cleaners
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