September 22, 2016 // Franchising.com // Atlanta, GA – The Krystal Company, known for its small, square burgers, has launched a Foundation dedicated to funding important community school programs in its neighborhoods. Promoted under the tagline “Squaring is Caring,” the Krystal Foundation this month launches a three-city tour to raise money and awareness for the Foundation, which is a grant-based program dedicated to helping fund important community school extracurricular programs.
The “Squaring is Caring” Krystal® Cruiser Tour features the brand’s mobile restaurant, the “Krystal Cruiser,” and partners with local organizations to raise money for neighborhood programs. Examples of the kinds of programs the Krystal Foundation will fund include STEAM (Science, Technology, Engineering, Art and Math) education, music and performing arts, culinary arts, and sports. Each community partner is selected based on the needs of that community.
The Krystal® Cruiser Tour begins on Thursday, September 22 and concludes on Friday, October 7. At each stop in the tour, Krystal will serve guests the classic Krystal treats its communities have enjoyed for more than 80 years. Fifty percent of the proceeds raised from food sales are being donated directly to partner organizations and the other fifty percent of the proceeds go to The Krystal Foundation. Krystal lovers in the area can lend their support by visiting one of the Krystal® Cruiser appearances to purchase the restaurant brand’s iconic square Krystal® hamburgers and refreshing Coca-Cola® products.
The Krystal® Cruiser Tour kicks off in Nashville, TN and will then make its way to August, GA and Birmingham, AL.
“We are thrilled to partner with amazing like-minded organizations throughout Southeast,” Jason Abelkop, Chief Marketing Officer for Krystal®. “It is an honor to build these relationships and work toward our goal of providing our communities with the funds they need for building brighter futures.”
Krystal will be partnering with the Tennessee Performing Arts Center, Country Music Association (CMA) Foundation, Augusta University Student Club Sports programs, The Family Y, and the Birmingham Education Foundation. The benefit schedule is as follows:
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company® is the oldest quick service restaurant chain in the South. More than 80 years later, its hamburgers are still served fresh, hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center, serves a team of 6,000 employees. For more information, visit www.Krystal.com or www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.
Founded in Atlanta, GA in 2016, The Krystal Foundation is a 501(c)(3) public charity. Its mission is to strengthen, enhance and enrich Krystal’s neighborhood schools and families. The non-profit will also support and assist Krystal employees and franchisees for emergency recovery funds as needed. The Foundation will provide need-based grants to communities in Krystal’s 11 states, especially in cases of extracurricular program elimination or cutback. The foundation will support programs that are focused in STEAM (science, technology, engineering, art and mathematics), culinary arts, music, and sports. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.
SOURCE The Krystal Company®