Edible Arrangements® Sees Spike in New Franchise Agreements
New store prototype, expanded Edible To Go® line and new marketing initiatives drive spike in franchise sales.
September 23, 2016 // Franchising.com // WALLINGFORD, Conn. - Edible Arrangements®, the world’s largest provider of creatively designed fresh cut fruit arrangements and other treats, enjoyed one of its sweetest months for franchise sales in August, signing 13 new franchise agreements. This builds on the momentum seen during 2016.
The strong pace in new franchise sales follows recent concept innovations, including a new Edible Arrangements® storeprototype that features a sleek, colorful design and an expanded Edible To Go® product line. Strengths like these are part of the reason that Edible Arrangements® was recently ranked one of the 10 Best Franchise Investments by Forbes magazine and one of the Top Global Franchises for 2016 by Entrepreneur magazine.
Most of the signings in 2016 were existing franchisees who expanded their store ownership count.
“Our new look, product line extensions and the platforms for growth really energized our franchisees,” said Don Ford, VP of Development. “When these new initiatives were introduced at our national convention, current franchisees stepped forward to open more locations. At the same time, new prospects are showing similar excitement.”
The 13 new franchise locations will include sites in California, Florida, Illinois, Kansas, Maryland, New Jersey, New York and Pennsylvania.
The innovative new Edible Arrangements® store prototype features WOW-worthy design elements such as bright pineapple daisy lights and etched glass inspired by the Edible Arrangements® Basket Logo. The new look is designed to reinforce the fun and whimsical image that Edible Arrangements® has come to represent over the past 16 years.
The expanded Edible To Go® menu features 100% fresh fruit smoothies and Froyo Fruit Blends™. Stores are supported with a state-of-the-art e-commerce platform. Recently, a new Edible® app, available for free through the Apple App Store or Google Play, provides customers with a simple, seamless way to order and gift arrangements from a smartphone or tablet.
“From the beginning Edible Arrangements has been committed to making sure we are at the forefront of providing our franchisees with the tools they need to succeed,” Ford said. “We are thrilled the marketplace is rewarding that commitment.”
More information about Edible Arrangements® products, locations and franchise opportunities is available at edible.com.
About Edible Arrangements
With more than 1,300 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible Arrangements® store locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, sundaes, parfaits, and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com, by phone at 1-877-DO-FRUIT®, or through any local Edible Arrangements® store.
SOURCE Edible Arrangements