October 07, 2016 // Franchising.com // ATLANTA, GA – It is Krystal’s® 84th birthday, but it’s giving all the presents away to its guests this year with big-time values, free food and a chance to win a free car. This year’s Birthday Celebration offers everything from free coupons on Krystals and multi-packs of 24 Krystals to a grand prize giveaway of a Kia Soul – a stylish square-shaped ride.
“We’ve been all about small burgers for 84 years, but we’re always thinking big,” said Jason Abelkop, Chief Marketing Officer for The Krystal Company. “Since our first restaurant opened all those years ago, our unique square shape and fun spirit have kept people coming back to Krystal. We’re celebrating this year with a ‘hot, square ride’ – and we’re inviting everyone to join in.”
To win the grand prize, guests will need to visit their favorite local Krystal restaurant location on Wednesday, October 12 to receive a secret SMS code word* that can earn each person an entry in the Birthday Car prize drawing. One lucky fan will win their own Kia Soul. Giveaways don’t stop there. Radio stations throughout the Southeast will be giving away prize packs and bloggers will be raffling off giveaways to delight guests! Additionally, on October 12 all classic original Krystals will be 50 cents, because nothing says “Happy Birthday, Krystal” like a special deal on everyone’s favorite square sandwich.
“We want to thank our customers for supporting us for 84 years,” Abelkop added. “We want everyone to share in the celebration and look forward to another 84 years!”
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com orhttp://www.facebook.com/Krystal or follow the brand on Twitter and Instagram@Krystal.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
SOURCE The Krystal Company