October 27, 2016 // Franchising.com // MINNEAPOLIS – R Taco, a fast-casual street taco chain backed by Buffalo Wild Wings, announced today plans to add new company-owned and franchise locations, along with the addition of a new franchise group to bring the concept to south Texas and Louisiana. Franchise owner Chris and Kimberly Olexa signed a multi-unit agreement to open R Taco in Beaumont, Texas; Baytown Texas; and Lafayette, La. Chris and Kimberly Olexa currently own and operate seven Buffalo Wild Wings franchise locations in Texas and Louisiana.
R Taco has 13 company-owned and franchised locations serving street-style tacos in Dallas, Texas; Denver, Colo.; Omaha, Neb.; and Minneapolis/St. Paul, Minn. with plans to nearly double in number of locations over the next six months. New locations are being added in Fort Worth, Hurst, Grand Prairie and Mansfield, Texas; Lincoln, Neb.; Westminster, Colo.; Eagan and Eden Prairie, Minn.
“We see a rising demand for niche concepts that offer unique experiences and fresh ingredients, and believe R Taco has potential for significant growth,” said Tom Berzinski, Vice President, Managing Director, R Taco.
Launched in Dallas in 2010 as Rusty Taco and named for co-founder Rusty Fenton, the company shortened its name last year to R Taco to provide broader appeal as the concept expands beyond its Dallas roots. Buffalo Wild Wings is seeking interested and qualified franchisees and business partners with multi-restaurant experience to expand R Taco to markets including Indianapolis, Ind.; Cleveland and Cincinnati, Ohio; Louisville and Lexington, Ky.; Nashville, Tenn.; Oklahoma City and Tulsa, Okla.; and Kansas City and St. Louis, Mo.
A typical R Taco location is 1,800 to 2,500 square feet, located in an existing free-standing endcap or urban storefronts, with an exclusive patio and adequate parking. Restaurants have a welcoming atmosphere with quirky décor, bold colors, an open ceiling and open kitchen, with natural and industrial lighting. Service is provided for breakfast, lunch and dinner.
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,160 Buffalo Wild Wings locations around the world.
To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
R Taco is a distinctive fast-casual taco concept featuring street-style tacos, all made fresh from scratch, by hand, and on premise. Warm chips, house-made salsas, craft beers and no-frills margaritas round out the experience. There are currently 13 total locations: six company-owned and seven franchised in three markets – Dallas, Denver and Minneapolis/St. Paul. The chain was founded by Steve Dunn and Rusty Fenton, who together wanted to one day own their own street taco stand. The original restaurant opened in 2010 and is located on Greenville Avenue in Dallas, Texas, a spot Rusty and his family had dreamed about for years. Visit www.RTacos.com for more information.
SOURCE R Taco