BrightStar Care Encourages ‘Creating Connections’ During Alzheimer’s Awareness Month

Leading National In-Home Care Franchise Launches Campaign Aimed at Helping Family Care Partners

November 02, 2016 // // CHICAGO - This November, BrightStar Care, the nation’s leading in-home senior care franchise, is launching an Alzheimer’s Awareness campaign called Memories and Connections designed to equip family care partners with information, tips, and activities to create meaningful connections with loved ones living with Alzheimer’s or dementia. Throughout the month, the company will share daily tips for creating positive connections; showcase real, personal stories of connections between clients, families, and BrightStar Care caregivers; and will host two Facebook Live chats to answer questions from family care partners.

“It’s no secret that caring for someone living with Alzheimer's disease can be a stressful and intensely emotional journey,” said Sharon Roth Maguire, MS, RN, GNP-BC, BrightStar Care Chief Clinical Quality Officer. “Caregiving also offers moments of great joy. We understand that one of the most valuable components when caring for a loved one living with the disease is to spark a connection — through listening to music, paging through a photo album, or holding an object of meaning that can unlock a beautiful personal memory. There are many, many ways that these connections can be made, and this November, we are putting the right tools into the hands of family care partners.”

The Memories and Connections campaign will revolve around themes that provide specific advice and suggestions to help family care partners, including Meaningful Activities (Art, Music, Food/Cooking, Nature), Safety (Fall Prevention, Medication Management, Wandering), Navigating the Holidays (Traditions, Gifts, Travel), and Healthy Living (Exercise & Nutrition).

Further showcasing its expertise on the subject of Alzheimer’s and caregiving, BrightStar Care will host two Facebook Live chats during the month. Roth Maguire will host these live, Q&A style forums November 9 and 16 at 11:30a Central. During these chats, Roth Maguire will answer questions from family care partners pertaining to two specific topics — Safety (November 9) and Navigating the Holidays (November 16). Roth Maguire has 30 years of clinical experience in Alzheimer’s and dementia care. She designed the BrightStar Care approach to memory care on the premise that, under the watchful eye of BrightStar Care registered nurses, clients’ lives can be enriched with person-centered care that preserves dignity, provides assistance, and promotes activity. Anyone interested in joining the chats can do so by visiting the BrightStar Care Facebook Page.

BrightStar Care also is sharing stories of real families’ caregiving experiences and the BrightStar Care caregivers that help them. Visit or the BrightStar Care Facebook page to read these real life stories and ideas to help care for a loved one with Alzheimer’s or other forms of dementia. The company invites the public to share their own connection stories on social media by using the hashtag #memoriesandconnections.

About BrightStar Care

Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 300 locations which provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care franchise locations across the country employ over 2,500 registered nurses who play a unique role in overseeing the care for each individual client, a service that no other private duty home care provider offers. In addition, BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception. In 2015, the company ranked No. 177 on Entrepreneur Magazine’s Franchise 500 list, No. 27 on Crain’s Chicago “Fast Fifty,” ranking and was included for the ninth consecutive year on Inc. Magazine’s prestigious Inc. 5000 list. For more information on BrightStar Care please visit; to find out more about BrightStar Care Franchising, visit

SOURCE BrightStar Care


Julianne Stevenson
Fishman Public Relations
847-945-1300 x239



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