Tony Roma’s Signs Landmark Licensing Deal with Country Cooked International
First new licensing deal in nearly 10 years brings Tony Roma’s World-Famous Ribs to retail in Australia and New Zealand, expanding brand’s retail reach.
November 10, 2016 // Franchising.com // ORLANDO, Fla. – Romacorp, Inc., parent company of Tony Roma’s, announces the company’s first new licensing deal since 2007, and the first ever licensing deal for the Tony Roma’s brand outside the USA. Working with their new licensee, Country Cooked International, one of the leading meat suppliers in Australia and New Zealand, Tony Roma’s will introduce their world-famous ribs and BBQ products in the retail channel at top club and grocery stores in Australia and New Zealand. Broad Street Licensing Group, the global licensing agency for the Tony Roma’s brand, worked with Romacorp to secure this new licensing deal.
“We could not be more excited about launching our retail presence outside the USA with a company like Country Cooked International,” said Stephen K. Judge, President and CEO of Romacorp, Inc. “Tony Roma’s has experienced strong restaurant growth internationally over the past few years, and the brand is poised for continued domestic and international growth with new restaurants and an expanded retail presence. This new licensing deal reinforces the strength of the Tony Roma’s brand and the trust consumers around the world have in our world-famous ribs and one-of-a-kind products.”
Tony Roma’s world-famous ribs and BBQ products are planned to initially launch in early 2017 in Costco Australia, the leading membership warehouse club dedicated to bringing members quality brand-name products.
“Tony Roma’s is an iconic brand whose name is synonymous with the world’s best ribs and BBQ meats,” said Adrian Bajric, General Manager of Country Cooked International. “We are very excited and privileged to work with Tony Roma’s and Costco to bring the highest quality, best tasting ribs and meats to retail customers in Australia and New Zealand. We thank Romacorp for their professionalism and guidance, and for choosing Country Cooked International as their manufacturing partner of choice.”
“This is a terrific initial step in expanding Tony Roma’s global retail presence,” said Carole Francesca, President of Broad Street Licensing Group. “We are currently in discussions to bring the Tony Roma’s brand to additional markets in Europe, Asia Pacific, Latin America, and North America. With the iconic nature and global presence of the brand, we are thrilled about the opportunity to expand the presence of Tony Roma’s signature food and beverages at retail.”
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened more than 40 years ago in North Miami, Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
SOURCE Tony Roma's
Uproar PR for Romacorp, Inc.
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