Vitality Bowls Kicks Superfood Craze into High Gear in Castle Rock
Local 19-Year-Old Opens New Café; Serves as Community Hub for Eating Healthy
November 14, 2016 // Franchising.com // CASTLE ROCK, Colo. – The wait is over in Castle Rock. Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon’s antioxidant-rich açaí berry, topped with a variety of superfoods – announced today the opening of its café in Castle Rock. The new franchise location will be the first for local 19-year-old Zak Solis, who plans to open three additional cafés in the area.
“From the first bite I took from an açaí bowl at Vitality Bowls, I knew it was the start of a new journey for me,” said Zak, a recent graduate of Skyview Academy High School who is following his culinary passions to open the café. “The incredible taste of the fresh ingredients and the feeling it provides is just an unbeatable combination.”
Slated to open on November 17, the new restaurant will be located at the Promenade at Castle Rock, conveniently situated next to the Castle Rock Outlets. This restaurant will be the second Vitality Bowls café in Colorado, joining the 26 locations based nationwide.
Originating in Northern California, Vitality Bowls has solidified itself as America’s superfood café – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies do not contain ingredient fillers such as ice, frozen yogurt, added sugar or artificial preservatives, giving the purest taste possible.
The menu features a variety of options, such as the Energy Bowl (with organic açaí, goji berries and bee pollen), the Dragon Bowl (featuring organic pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Additionally, the brand recently announced exclusive additions to their kids menu. Plus, fresh juices, soups, panini and salads are available in each café.
The eatery will also include a full-service coffee bar, complete with espresso and superfood drinks that are packed with antioxidant-rich açaí, pitaya and matcha – for example, the Açaí Latte (espresso, açaí, coconut sugar, steamed almond milk) or the Superfood Mocha (espresso, CaCoCo superfood chocolate blend, steamed milk). Organic cold brew nitrogen-poured coffee and organic kombucha will also be available on-tap.
“Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal,” said Tara Gilad, founder and owner of Vitality Bowls. “We believe that healthy food can be an option for fast casual food and we are excited to have Zak on board with this. We look forward to seeing him grow his business in Castle Rock and sharing the Vitality Bowls message with the community.”
Since launching in 2011, the brand has ignited significant growth. In 2014, the concept began franchising and within the past year has signed development deals for nearly 40 units. Today, there are currently 26 open and operating with additional units in development.
About Vitality Bowls
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find safe, healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.
To learn more about Vitality Bowls franchise opportunities, visit http://vitalitybowls.com/franchise and for more information about the brand, visit the company website at http://vitalitybowls.com.
SOURCE Vitality Bowls
All Points Public Relations
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances