Roy Rogers® Restaurants Launches Loyalty App

December 12, 2016 // Franchising.com // Frederick, MD – Roy Rogers® Restaurants announces the launch of its loyalty app, Roy’s Rewards. The app launches at its 24 corporate-owned locations today with an expansion into participating franchise locations by 1st Quarter 2017.

Roy’s Rewards, available for download in the Apple App Store and the Google Play store as well as online, features the full Roy Rogers® menu, a location tracker, interactive links to the company’s social media pages, rewards tracking and more. For every dollar spent at the quick serve restaurant chain®, Roy’s Rewards users will receive one point. For every 100 points accumulated, a $10 reward will be earned for a guest to use on their next visit within 90 days. Roy’s Rewards also offers a Refer-A-Friend component to the program where guests can invite friends via their social shares (Twitter, text or email) and, in turn, referred friends can download and register for the app to receive a $5 Welcome Reward while the referrer will receive 20 points as a benefit of sharing with their friends.

Roy Rogers® Restaurants partnered with Relevant Mobile, a leading provider in customized mobile apps and mobile-centric data-capturing, to create Roy’s Rewards. Relevant Mobile specializes in working with restaurants, offering a holistic technology platform that includes loyalty, guest feedback and resolution, ordering, mobile payment, gift card solutions and much more to help restaurant clients give guests a consolidated, interacting platform. The launch of Roy’s Rewards is the first step in a long-term partnership with Relevant Mobile. Roy Rogers® Restaurants plans to continue evolving in the mobile space by launching initiatives including Mobile Pay and online ordering in 2017, allowing for even more options to better serve our guests in the ever-changing technological world.

“We are thrilled to announce the launch of Roy’s Rewards,” said Carrie Isabell, Director of Marketing for Roy Rogers® Restaurants. “Guests are seeking turn-key, interactive opportunities to engage with their favorite brands. Our brand has beloved, loyal customers who enjoy their menu favorites. Roy’s Rewards will not only allow them to be rewarded for their frequency of visits, but also allow them to share their love for our brand with friends and family   to earn additional rewards.”

Fans who download the app will automatically receive a Welcome Reward of $5 that can be used on their next visit, within 90 days. For a list of current participating locations, please visit www.royrogersrestaurants.com/roysrewards.

About Roy Rogers® Restaurants

Based in Frederick, Maryland, the Plamondon Companies own and operate 24 Roy Rogers® Restaurants and oversee 30 franchise locations in the Mid-Atlantic region.

Roy Rogers® Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken and great tasting burgers. Unique to Roys is the Fixin’s Bar®, featuring a variety of condiments, such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV and free Wi-Fi. For more on our business, promotions, products and franchise opportunities, visit www.royrogersrestaurants.com and follow us on Twitter, Facebook and Instagram.

SOURCE Roy Rogers® Restaurants

Contacts:

Monique Smallow
Maroon PR
443.832.5158
Monique@MaroonPr.com

Shannon Stern
Maroon PR
443.695.8235
Shannon@MaroonPr.com

Carrie Isabell
Roy Rogers® Restaurants
240.457.7649
cisabell@royrogersrestaurants.com

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