MOOYAH Brings the Heat to Miami: Better Burger Brand Expands in South Florida

Customizable Burger Franchise Expands its South Florida Presence with Doral Opening

DALLAS (PRWEB) December 18, 2016 - MOOYAH Burgers, Fries & Shakes, the fast-casual “better burger” franchise, is continuing its South Florida growth with the opening of its second Miami-area restaurant, spearheaded by experienced franchisee, Enzo Di Giovanni. The Doral location, which opened on Thursday, December 15, 2016, will be located on 2000 NW 87th Ave.

Di Giovanni brought the MOOYAH brand to the area with his Miami opening last year. The Venezuelan-born young entrepreneur wanted to carry on his family’s legacy of business ownership. He did this by opening his first restaurant franchise, a Denny’s, in 2011. After trying MOOYAH’s high quality product, he decided to diversify his business with the better burger brand.

“I loved that MOOYAH offered great food and really made sure to pay attention to each customer,” said Di Giovanni. “Miami loves MOOYAH and I know that Doral will as well. I am thrilled to be expanding into this new community.”

As MOOYAH continues to grow throughout the nation, Miami has become a top development focus for the thriving brand.

“MOOYAH has really resonated with South Florida residents because we serve up great food in a fun and lively atmosphere,” said Michael Mabry, chief operating officer at MOOYAH. “We love the passion of our franchisees like Enzo, who continue to propel the brand to new heights in major markets like the Miami-Dade area.”

This is the second location that Di Giovanni has opened as part of his six-unit deal to expand the brand’s presence throughout Miami Dade county. Di Giovanni will be working with the MOOYAH corporate team on real estate and a timeline for the additional four restaurants that will open over the course of the next few years. MOOYAH is focused on continuing to develop throughout the state of Florida as part of their growth strategy.

“We have found a great partner with Enzo, and our culture is well represented in South Florida,” said Jordan Duran, director of franchise sales at MOOYAH. “Florida is a high priority for us as we enter 2017 and we are looking for qualified candidates to bring the unparalleled MOOYAH experience to new markets such as Fort Myers, West Palm Beach, the greater Tampa Bay area, and Orlando.”

At MOOYAH, quality food goes hand in hand with customization. Guests get the opportunity to choose from a variety of bun options, from baked in-house potato or multigrain wheat buns to handcrafted lettuce buns to accompany a never-frozen Certified Angus Beef® patty, all natural Jennie-O turkey patty, our mouthwatering black bean veggie patty or our grilled chicken and hand-breaded crispy chicken. Each gourmet burger can be customized with five different cheese options, applewood smoked bacon, sliced avocado and chili, along with ten free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. MOOYAH offers real ice cream shakes in 10 delicious flavors ranging from vanilla to Hershey’s chocolate, REESE’S ™, strawberry banana and more.

In 2017, MOOYAH plans to once again enhance and improve on their recipe for successful franchise growth by adding new locations across the country while maintaining a focus on introducing the brand to more global markets. The booming “better burger” brand entered several new states in 2016, while expanding its existing presence in California, Texas, Florida and New York, as well.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurgers and Instagram @MOOYAHburgers.

For franchising opportunities, please visit

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering, made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, never-frozen Certified Angus Beef®, all natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. MOOYAH also offers the MOOYAH Rewards App—a loyalty program built with an enhanced Guest experience in mind – which offers online ordering as well for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on and follow @MOOYAHburgers on Twitter and Instagram. To download the MOOYAH Rewards app, please visit

SOURCE MOOYAH Burgers, Fries & Shakes


Lauren Boukas
No Limit Agency
+1 (312) 526-3996



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Big Whiskey's American Restaurant & Bar®
Big Whiskey's American Restaurant & BarĀ® has become a legend in Missouri over the last 10 years. Now franchising to exceptional operators across...
DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.