Del Taco Introduces Mobile App Test In Sacramento

Test Market Users Can Skip The Line® And Save Time With The New Del Taco App

December 29, 2016 // Franchising.com // Lake Forest, California – Although the free app is currently available for download by iOS and Android users nationwide, the app’s full functionality will be limited to the Sacramento test market.

Mobile app users will have the power to submit, pay and fully customize their Del Taco order all at their fingertips. Orders placed through the app in advance can be picked up via the drive-thru window or inside at the designated pick-up counter permitting guests to skip the line.Additionally, the app will allow users to view current promotions available in the area, see prior orders, track favorite menu items, and save payment methods for a simpler transaction experience. Based on guest feedback of this initial test, the Del Taco app will be optimized per user input before nationwide rollout.

“We’re looking forward to the feedback from our guests in the Sacramento area who will be the first to experience the many benefits of our new mobile app,” said Noah Chillingworth, vice president of marketing for Del Taco.“Del Taco is already known for serving quality food with the speed, value and convenience of a drive-thru, and our mobile app further streamlines the ordering process so that our on-the-go guests can spend more time actually enjoying their meal.”

Del Taco’s mobile app is perfect for those short on time or placing large orders, along with guests who enjoy taking time to customize their meal, rather than feeling rushed at the register or drive-thru. Guests who download the app and create an account in the participating test markets will receive The Del Taco, the brand’s bestselling crunchy beef taco, for free*. The free taco coupon will be available within 24 hours of app download and first login and will be redeemable with an order placed via the app or online only.

The Del Taco app will be available at (14) corporate locations in Sacramento, as well as (3) select Orange County restaurants.

Participating locations:

1619 Douglas Blvd.
Roseville, CA 95678

8898 Madison Avenue
Fair Oaks, CA 95628

2200 Arden Way
Sacramento, CA 95825

4337 Elkhorn Blvd.
Sacramento, CA 95842

7398 Greenback Lane
Citrus Heights, CA 95621

2699 E Bidwell St.
Folsom, CA 95630

8230 Calvine Rd.
Sacramento, CA 95624

7519 Laguna Blvd.
Elk Grove, CA 95758

9152 Kiefer Blvd.
Sacramento, CA 95826

3027 K St.
Sacramento, CA 95816

2525 Watt Avenue
Sacramento, CA 95821

1649 Research Park Dr.
Davis, CA 95618

3531 Truxel Rd.
Sacramento, CA 95834

24465 Alicia Parkway
Mission Viejo, CA 92692

22859 Lake Forest Dr.
Lake Forest, CA 92630

109 Via Pico Plaza
San Clemente, CA 92672

1368 East Main Street
Woodland, CA 95776

*Offer is available for a limited time.

About Del Taco Restaurants, Inc.

Del Taco (NASDAQ: TACO) offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant’s working kitchen with the value and convenience of a drive-thru. All menu items taste better because they are made with quality ingredients like freshly grated cheddar, hand-chopped pico de gallo, sliced avocado, slow-cooked beans made from scratch, and fresh grilled marinated chicken and steak. The brand’s UnFreshing Believable® campaign further communicates Del Taco’s commitment to provide guests with the best quality and value for their money. Founded in 1964, today Del Taco serves more than three million guests each week at its nearly 550 restaurants across 15 states. For more information, visit www.deltaco.com.

SOURCE Del Taco Restaurants, Inc.

Media Contact:

Brenna O’Leary
For Del Taco
Powerhouse Public Relations, LLC
(949) 261-2216
brenna@powerhouse-pr.com
publicrelations@deltaco.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)