Home Franchise Concepts Eyes Record Growth for its Three Direct-to-Consumer Brands in 2017
Budget Blinds, Tailored Living and Concrete Craft will grow to a record 2.6 million installations at 50,000 per week
Leading home-services franchise company celebrates its 25th year with its most aggressive, multi-brand growth initiative in its history.
LAS VEGAS - January 11, 2017 - (BUSINESS WIRE) - Home Franchise Concepts (HFC), the top-selling family of direct-to-consumer brands in the home-related goods and services space, is thinking big for its 25th anniversary year in 2017.
The Orange, Calif., franchisor of Budget Blinds®, Tailored Living® and Concrete Craft® projects a record number of installations across its three brands in 2017, led by a most-ever 2.6 million window-covering installations for Budget Blinds at a record pace of 50,000 per week. HFC also announced it would operate in 8,000 cities in North America by the end of 2017, another company record.
The aggressive growth projections were unveiled for the first time today by Shirin Behzadi, CEO of Home Franchise Concepts, during “Think Big,” the 2017 Budget Blinds National Convention in Las Vegas as part of the first and largest growth initiative in company history. Spanning all three HFC brands, “There’s No Place Like HFC for the Future,” includes a brand repositioning and multi-year sales and franchisee growth initiative featuring an integrated marketing, media, promotional and PR plan.
Similar “There’s No Place Like HFC for the Future” presentations will be made at the 2017 Tailored Living and Concrete Craft National Conventions in 2017.
“We’re celebrating the 25th year of the company that eventually became HFC by investing in the products, people and programs that will enable us to lead the franchised home services industry for the next 25 years,” said Behzadi. “2017 represents our coming-out party and the year that America’s ‘best-kept-franchise-secret’ will finally be told to give a whole new generation of would-be entrepreneurs the opportunity to own their own businesses and control their own lives.”
Consistently rated at the top of their categories, Budget Blinds, Tailored Living and Concrete Craft are supported by more than 1,275 franchisees in the U.S., Canada and Mexico. Parent company Home Franchise Concepts has grown into one of the world’s largest franchise businesses and a recognized leader in franchisee-franchisor relationships.
According to Behzadi, HFC will reach its record installations in 2017 due to both the continued growth of Budget Blinds and the emergence of Tailored Living and Concrete Craft.
About Home Franchise Concepts
Home Franchise Concepts (HFC) is the top-selling family of direct-to-consumer brands in the home-related goods and services space, one of the world’s largest franchise businesses and a recognized leader in franchisee-franchisor relationships. HFC’s three brands, Budget Blinds®, Tailored Living® and Concrete Craft®, are consistently rated at the top of their categories and supported by more than 1,275 franchisees in the U.S., Canada and Mexico.
Through a proven track record, the best consumer warranties in the business, continually high franchisee satisfaction awards and a low cost of entry for franchisees, the Orange, Calif., company provides would-be entrepreneurs the opportunity to plan their own futures and control their own lives.
For information on Home Franchise Concepts franchise opportunities, 2017 programs and initiatives, go to http://homefranchiseconcepts.com/.
SOURCE Home Franchise Concepts
Bob Ochsner / Sophia Marsh