Red Roof® Rewards Consumers as it Celebrates Dynamic Growth with 500th Inn and 50th PLUS+® Location

A Testament to Demand for the Brand and its Unique Upscale Economy® Offerings

January 19, 2017 // Franchising.com // Columbus, OH - Red Roof® has opened its 500th Inn in Biloxi, MS and 50th PLUS+ location in Irondale, Alabama, marking a momentous year of achievements for the brand. The robust health of the company was fueled by continued growth of the brand, demand for its Upscale Economy® products and its deep understanding of travelers’ needs and desires, proving Red Roof has truly become a major draw for travelers, franchisees, and investors. To celebrate the milestone, Red Roof is rewarding existing and new members of their industry leading RediCard® loyalty program with 500 RediCard bonus points no matter where they are headed from January 15, to February 28, 2017.

“The announcement of our 500th Inn and the 50th PLUS+ property in the same year, is significant and quite an accomplishment,” says Andrew Alexander, President, Red Roof. “Our attention to guest needs and wants, investment in renovations, fast and free WiFi and continued commitment to enhanced offerings have driven franchise interest as well as bookings and stays. Red Roof is growing rapidly as our upscale economy offering is embraced.”

The 500th Red Roof Inn & Suites Biloxi is owned by Pete Patel, a well-known hotelier in the area and is located just a short drive from Keesler Air Force Base, Gulf Coast Convention Center, Beau Rivage, The Grand Theater, Premier Outlets and Hard Rock Casino. It is a pet-friendly, family friendly hotel, conveniently located off I-10. Several restaurants are within walking distance and all rooms are non-smoking, have large flat screen TVs, microwaves and refrigerators, work desks, hairdryers, and in-room coffee makers. The hotel features free WiFi, continental breakfast, and coin laundry. Complimentary coffeehouse-style coffee and tea are offered in the lobby and one well-behaved pet per room is welcome with no additional cost.

The 50th Red Roof PLUS+ property in Irondale, Alabama is giving travelers something they’ve never experienced before at this price point: Fast and free verified WiFi, flat-screen TVs, rainfall showerheads, big fluffy pillows, wood-like floors, and multiple electrical outlets for all their devices. Red Roof PLUS+ Birmingham East in Irondale is only five miles from Birmingham International Airport (BHM), the Southern Museum of Flight and Barber Motorsports Park. Irondale is nestled in the heart of Alabama on the eastern edge of Jefferson County in a valley with the Red Mountains to the north and Cahaba or Shades Mountains to the south.

“To hit this achievement and robust development, says a lot about who we are and the quality of the product we offer to travelers across the country,” says Phil Hugh, Chief Development Officer, Red Roof. “Red Roof has become the economy choice for consumers who want clean, safe rooms, and renovated properties with all the comforts of home. In addition, name recognition, a stellar reputation, dedicated staff and an unwavering value proposition have propelled us to this point with continued profitable growth expected.”

To celebrate, Red Roof, through its 500th Property Promotion is rewarding travelers with 500 RediCard bonus points. Guests who sign up for Red Roof’s loyalty program, RediCard and register for the promotion will earn 500 bonus points on their first stay at any Red Roof location from January 15, to February 28, 2017. The Red Roof loyalty program, RediCard, is the richest in the industry, rewarding members with free nights with only 6,000 points and many other exclusive offers and services.

Members must register to be eligible. Stay must include one paid night from January 15, to February 28, 2017. One bonus per member. 500 bonus points will be added to the members account after completion of their paid stay. For more information and to book, please call 800.RED.ROOF (800.733.7663) or visit www.redroof.com/reservations/500th_property_promotion/.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand, and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide, with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

SOURCE Red Roof®

Media Contacts:

Karen Zhu
Hill + Knowlton Strategies
305.443.5454
Karen.zhu@hkstrategies.com

Sarah Kessler
Red Roof Inn
skessler@redroof.com
614-225-5211

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