Hooters Expands into Central America with new Nicaragua Location
Food & Beverage S.A. brings Hooters to Managua; Additional openings planned
January 31, 2017 // Franchising.com // ATLANTA, GA - Hooters today unveiled the opening of a new international location in Managua, Nicaragua, led by franchisee, Food & Beverage S.A. Hooters of Managua opened October 31, 2016 to local residents and guests, and is conveniently located at Km 7.5 Carretera a Masaya. This 480 square-meter location features 258 seats, 30 of which are outdoor patio seating, as well as 44 wall-mounted television screens, including two media walls and a central bar area.
“We’re thrilled to open our doors to Hooters fans in Managua, and offer them a chance to experience Hooters world-famous chicken wings and one-of-a-kind Hooters Girl hospitality,” said Ana Marcela Miranda, marketing manager, Food & Beverage S.A. “In a country that absolutely loves sports, Hooters is the perfect match. Hooters offers a new and exciting sports-viewing destination catering to the whole family, and that is ideal for Managua.”
The new location is part of a three-store development agreement that will also see Food & Beverage S.A. open Hooters restaurants in neighboring Honduras. By expanding Hooters into Nicaragua and soon Honduras, nearly every country in Central America will have a Hooters location.
“The depth, passion and unique local expertise of Food & Beverage S.A.’s team was the key driver in delivering the Hooters brand to Nicaragua,” said Mark Whittle, chief development officer, Hooters of America.
Hooters continues its acceleration of restaurant openings with plans to open over 30 new locations globally in 2017 and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
About Food & Beverage S.A.
Food & Beverage S.A. is a dynamic team of experienced Latin American business professionals and restaurateurs, led by Nicaragua-based developer Luis Felipe Lacayo. Lacayo brings a diverse background of experience with businesses in recycling, exportation, construction, investment, insurance and Nicaragua’s largest toy chain and distributor. His wife, Ana Marcela Miranda, manages all the marketing functions for the new Hooters location in Nicaragua, and soon Honduras. Also on the franchise development team, Nydia Cruz Pierson comes from generations of Nicaraguan entrepreneurs, including her son, Bernard Pierson. Most recently involved in the furniture trade, she brings vast knowledge and business acumen to the group. Rounding out the ambitious team is seasoned operations professional, Federico Gonzalez, whose experience and local knowledge industry brings valuable insights to the team.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of more than 425 Hooters restaurants in 40 states and 28 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters”.