February 06, 2017 // Franchising.com // ORANGE, Calif. – Home Franchise Concepts (HFC), the top-selling family of direct-to-consumer brands in the home-related goods and services space, has appointed Milner Butcher Media Group (MBMG) as its media agency of record (AOR), and tasked it with providing national communications planning, analytics and activation for its Budget Blinds®, Tailored Living® and Concrete Craft® brands.
Los Angeles-based MBMG will develop and execute consumer-based lead- generation plans and national franchise-development campaigns for all three brands during HFC’s 25th anniversary year of 2017 and beyond.
Earlier this month, HFC unveiled an aggressive plan to grow installations across its three franchise businesses in 2017, led by a most-ever 2.6 million window-covering installations for Budget Blinds at a record pace of 50,000 per week, and to operate in 9,000 cities across North America.
HFC is significantly increasing its consumer-level marketing and media support this year, including a test of broadcast TV, as part of its growth plan.
“HFC is on a record growth pace and needs an aggressive, accomplished partner that can keep up with our increasing demand for customized media solutions,” said Shirin Behzadi, HFC CEO. “MBMG is the perfect fit for HFC thanks to deep experience working with retail and franchised-driven organizations, their ability to drive leads and a team of resident data analysts that can provide truly unique insights. We’re even more excited about the future with MBMG on board.”
“Budget Blinds, Tailored Living and Concrete Craft are often thought of as the best-kept secrets in franchising,” said Zach Rosenberg, president, MBMG. “Through our marketing efforts, however, we’re looking to change that. Our new audio campaign launching nationally this month will leverage a full arsenal of analytics to provide ongoing campaign results and optimization.”
Since 2003, MBMG has re-envisioned marketing with a new philosophy and design focused on curiosity. We are fiercely independent in our thought and approach, and inventive in imagining new ways to transform our clients’ business. MBMG helps companies strategically and intelligently invest their media dollars for maximum impact while excelling in responsiveness, creativity, and commitment to invention. Our big agency experience and best practices approach also provides direct access to senior staff and management.
MBMG is a privately held media services agency headquartered in Los Angeles with a diverse client base spanning retail, healthcare, insurance, restaurant and automotive. We provide our clients with communications planning and ignition across all channels.
For information, go to http://www.mbmg-media.com/.
Home Franchise Concepts (HFC) is the top-selling family of direct-to-consumer brands in the home-related goods and services space, one of the world’s largest franchise businesses and a recognized leader in franchisee-franchisor relationships. HFC’s three brands including Budget Blinds®, Tailored Living® and Concrete Craft® are consistently rated at the top of their categories and supported by more than 1,275 franchisees in the U.S., Canada and Mexico.
Through a proven track record, the best consumer warranties in the business, continually high satisfaction awards and a low cost of entry for franchisees, the Orange, Calif., company provides would-be entrepreneurs the opportunity to plan their own futures and control their own lives.
For information on Home Franchise Concepts franchise opportunities, 2017 programs and initiatives, go to http://homefranchiseconcepts.com/.
SOURCE Home Franchise Concepts