February 23, 2017 // Franchising.com // PARAMOUNT, CA - Burger lovers in Paramount will have a new reason to celebrate when The Habit Restaurants, Inc. (Nasdaq: HABT) opens a new restaurant on Wednesday, March 1 at 10:30am. The new Habit Burger Grill, home of the popular, award-winning Charburgers that are always grilled over an open flame and made to order, is located at 15754 Paramount Boulevard, in the Clearwater Crossing Shopping Center.
A handful of pre-opening events are planned, with the first taking place on Saturday, Feb. 25, where the first 200 guests will enjoy a free Charburger, fries and a drink during ‘Free Burger Day’ at 11:30am and again at 5pm. The next event will take place on Sunday, Feb. 26 at 11:30am, where the first 200 guests will receive a free chargrilled meal from pre-selected menus. A fundraising event will take place on Sunday, Feb. 26, from 5pm to 7pm, supporting the Paramount High School ASB with 100% of the proceeds going back to the organization. Lastly, on Tuesday, Feb. 28, starting at 10:30am, the first 200 people who visit the Habit will enjoy a free chargrilled meal from pre-selected menus.
The more than 2,600-square-foot Habit restaurant seats 62 people with additional patio seating available. The restaurant will be open Sunday – Thursday 10:30am – 10pm, and Friday – Saturday 10:30am – 11pm.
The Habit is known for its award-winning Charburger which features 100% fresh, never frozen ground beef grilled over an open flame and topped with melted cheese, caramelized onions, mayo, pickles, fresh tomato and crisp lettuce and served on a toasted bun. The Habit has been serving the Best Tasting Burger in America exactly this way since the first restaurant opened in 1969.
Better burgers are just the beginning at The Habit where the menu also includes hand-cut salads, grilled sandwiches including line-caught, sushi grade albacore tuna, fresh chicken and hand-filetted marinated grilled tri-tip, and sides including onion rings, sweet potato and French fries and tempura green beans. Guests can choose from a variety of peppers, lemons, limes and sauces at a complimentary condiment bar to customize the flavor of their meal. The Habit also serves handmade shakes and malts.
Connect with The Habit on social media at facebook.com/habitburger, instagram.com/habitburgergrill, twitter.com/habitburger and youtube.com/habittube.
The Habit Burger Grill is a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, it features fresh made-to-order salads and an appealing selection of sides, shakes and malts. The Habit was named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines. The first Habit opened in Santa Barbara, California in 1969. The Habit has since grown to over 175 restaurants in 10 states throughout California, Arizona, Utah, New Jersey, Florida, Idaho, Virginia, Nevada, Washington and Maryland as well as two international locations.
More information is available at www.habitburger.com.
SOURCE The Habit Burger Grill