March 07, 2017 // Franchising.com // AJAX, Ontario – Smoke’s Poutinerie is sending Smoke and his Gravy Train around the world and back again with a series of Weird, Wild and Wacky menu transformations in 2017.
The “World’s Largest & Original Poutinerie” is continuing to pave the direction of the poutine industry with their #POUTINEOVATION (Poutine + Innovation). Smoke, The Man, The Myth, The Legend is ready to release TOP SECRET recipes he’s been keeping under wraps, waiting for the right moment to serve it up to his #Plaidnation Fans.
Smoke’s Poutinerie is once again revolutionizing the most gastronomical dish of all time by introducing a whole new potato in a whole new way with their Smashed Fries! Fan favorites will land on the permanent menu and bold new international poutine flavours inspired by Smoke’s Around the World Adventure will launch monthly from March through until June when he returns home to Canada. To celebrate his homecoming, #Plaidnation Fans have the chance to WIN a seven-night all-inclusive vacation at the Hard Rock Hotel Riviera Maya in Mexico.
“We were warned that it was too much, that the world couldn’t handle it! But I have to say, these are the most delicious secrets Smoke has ever kept,” said Ryan Smolkin, founder and CEO (chief entertainment officer) of Smoke’s Poutinerie.
Morning poutine-cravers, will be stoked to see the Breakfast Club hitting the silver menu screen full-time, featuring fan-favorites like the Hangover Poutine (scrambled eggs, double-smoked bacon, drizzled with some ‘ohhh so Canadian’ maple syrup), Mexican Scrambler Poutine (scrambled eggs, salsa, sour cream and jalapenos) and multiple Beans N’ Weenies Poutine variations which can be topped with your choice of double-smoked bacon, grilled chicken, scrambled eggs or flat-iron steak all paired with baked beans and weenies. In addition to this incredible first-wave of poutine innovations, Smoke’s Poutinerie is kicking it up another level with their new Smashed Fries – mini innovators that are quartered and blanched, hand-smashed and fried golden crispy. Now fans can get ‘Smashed or Fried’ or have the best of both worlds and mix ‘em up!
On March 6, Smoke takes off in his crop-duster for a #SmokeAdventure of a lifetime! Fans can experience this journey firsthand by visiting their local Smoke’s Poutinerie and tasting all 4 internationally inspired poutine flavours as they are released. Customers will receive a complimentary passport booklet to help guide them through this culinary adventure, once fans have visited all 4 countries and collected each stamp they can enter to win an all-expense paid trip to the beachfront Hard Rock Hotel Riviera Maya.
Smoke will begin his world tour in India, where he’ll be concocting the perfect Indian Poutine as a souvenir. After experiencing all the sites, scents and flavours of India, Smoke will immediately set off to Korea on April 3, where the Korean Poutine will be making its debut. This exotic recipe is virtually guaranteed to be everyone’s favorite poutine of the menu refresh, until the next leg of Smoke’s journey which comes on May 1 - Jamaican Poutine will get fans geared up for the summer months by combining mouthwatering island flavours. Spicy. Irresistible. Poutine.?
Finally, on June 5, Smoke returns home to Canada, bringing with him the fourth and final internationally inspired poutine, this one a twist on the traditional - the Oh Canada Poutine. What will it contain? Ketchup chips? Beavertails? Nanaimo Bars? Purple garlic? Game meat? Only Smoke knows for sure. This ultimate Canadian poutine marks the launch of Plaid Nation Week, Smoke’s Poutinerie’s week-long celebration all in recognition of their #Plaidnation Fans, concluding righteously on Canada Day. Smoke’s Poutinerie will celebrate Canada’s 150th birthday by giving back to their #Plaidnation Fans with the chance to win tens of thousands of dollars in cash and prizing all week long.
“It’s all about our Plaid Nation Fans, they identify with the vibe of our brand and culture. They get that it’s way more than fries, cheese curd and gravy…it’s pure entertainment,” said Ryan Smolkin, founder and CEO (chief entertainment officer) of Smoke’s Poutinerie. “That’s why we’re stoked to partner up with Hard Rock Hotel Riviera Maya – it’s the perfect fit, it’s like the stars aligned. Our fans are going to go INSANE about the chance to win such an incredible prize! The Hard Rock Hotel Riviera Maya offers a rock n roll experience like no other,” added Ryan Smolkin.
To learn more about Smoke’s Poutinerie, visit www.smokespoutinerie.com.
Founded in 2009 by creative genius Ryan Smolkin, Smoke’s Poutinerie is the World’s Largest and Original Poutinerie. Representing 80’s Canadiana culture known for the signature red & black plaid and glam rock music, Smoke’s Poutinerie serves 30 varieties of its famous poutine. With 150-plus locations in Canada, and 50 more open and in development in the United States, the brand is on course for “Global Domination!”
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All Points Public Relations
SOURCE Smoke’s Poutinerie