Russo’s Restaurants Targets Us And Middle East Markets For Growth
Company Expects Double-Digit Expansion Through Franchise Agreements
March 08, 2017 // Franchising.com // HOUSTON - Russo’s Restaurants, the chef-driven parent company of Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen, will expand throughout the U.S. and Middle East over the next 10 years with an aggressive multi-unit franchise growth strategy.
Russo’s Restaurants, founded by Chef Anthony Russo, focuses on authentic, hand-tossed New York-style pizzas and Italian pastas, soups and salads made with family recipes and ingredients like house-made mozzarella, imported artisanal Sicilian olive oil, cheeses from Italy and hand-crushed pear tomatoes from California. Russo’s customizes each menu and recipe to fit local trade areas, both domestically and internationally.
“Russo’s concepts appeal to franchisees nationally and internationally because the food quality – our recipes, our sourcing, our authenticity – speaks to the way people the world over want to eat today,” said Russo. “We are growing because the appetite for our style of food is increasing with the trend for clean eating, and we’ve been doing it for 25 years with proven success.”
With an AUV of 1.2M, an average food cost of 22 percent and a flexible design-build prototype concept for franchisees at an average investment of $550,000, the restaurant concepts have attracted both international and national franchisee interest. Russo’s has more than 50 new restaurants in development in the U.S. and abroad.
The company recently opened its first Russo’s New York Pizzeria in Riyadh, Saudi Arabia, with franchisee Abdulrahman Al Arifi, who plans to open up to 60 more in the next 10 years. Recent U.S. franchise agreements will bring more than 25 new restaurants to Houston, Texas and Florida.
Russo’s is also targeting new domestic markets such as Maryland/Washington, D.C., and Hawaii and expansion markets throughout Florida and Texas. International plans include new markets like Oman, Qatar, Bahrain, Kuwait and Egypt.
For more information on Russo’s Restaurants, Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen, go to www.nypizzeria.com.
About Russo’s Restaurants
Founded by Chef Anthony Russo, the Houston-based restaurant company was built on Russo family recipes and a passion for fresh, authentic handmade pizzas and Italian dishes created from the finest imported and house-made ingredients. The first Russo’s New York Pizzeria opened in Houston to rave reviews in 1992, and the concept was franchised two years later. In 2008, Russo added sibling concept Russo’s Coal-Fired Italian Kitchen, offering a more in-depth Italian menu prepared in authentic coal-fired ovens. Russo’s Restaurants has nearly 50 company-owned and franchised restaurants in the U.S. and the Middle East. Each Russo’s location offers dine-in, take-out, delivery and catering. For menu, location and franchising information go to www.nypizzeria.com or connect on Facebook, Instagram and Pinterest.
SOURCE Russo’s Restaurants