Captain D’s Selects The&Partnership as Advertising Agency of Record
March 22, 2017 // Franchising.com // NASHVILLE, Tenn. - Captain D’s, the nation’s leading fast casual seafood restaurant, announced today it has selected The&Partnership as its advertising agency of record after a three-month creative account review.
The&Partnership will spearhead all aspects of Captain D’s brand marketing and will handle integrated campaigns for television advertising, shared mail, digital and social media throughout the country. Empower MediaMarketing is the media buying AOR for Captain D’s.
“The team at The&Partnership impressed us with their unique ideas, strategic thinking and veteran restaurant experience that will bring excitement to our marketing efforts,” said Bob Kraut, Chief Marketing Officer, Captain D’s. “We’re excited for this new partnership and look forward to taking the Captain D’s brand to the next level.”
“It became clear during the pitch that Captain D’s and The&Partnership share the same energetic entrepreneurial spirit. We’re excited to tap into every one of our creative disciplines to help take this amazing brand to even greater heights. We created The&Partnership to help write this exact kind of modern marketing success story,” said Andrew Bailey, Partner and CEO, The&Partnership.
The account review process was managed by Los Angeles, California-based Select Resources International.
With 514 restaurants in 21 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The brand recently celebrated its 21st consecutive quarter of same store sales growth. For more information, visit www.captainds.com.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 514 restaurants in 21 states, plus military bases around the world. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 47 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company's signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D's favorite. For more information, please visit www.captainds.com.
The&Partnership is a modern communications agency uniquely built to solve the concerns and frustrations of marketers. The multidisciplinary model operates under a single-bottom line, which creates game-changing collaboration and creativity across disciplines, delivering the right answer for today’s client needs. The agency’s capabilities span 10 disciplines including advertising, media, PR, CRM, data/analytics, digital, social, mobile, innovation, content and delivery/production.
The&Partnership has 1,500 employees in 56 offices across 25 countries. For more information, visit the website at: http://www.theandpartnership.com. Follow The&Partnership on Twitter @and_partnership and on Instagram @powerofand_na.
SOURCE Captain D’s