Baskin-Robbins is Springing into the Season with its “Celebrate 31” Promotion on March 31

Guests can celebrate the official start of spring with $1.50 regular and kids-sized scoops.

March 28, 2017 // Franchising.com // CANTON, Mass. - Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is treating guests to a sweet deal on their favorite ice cream flavor this Friday, March 31, as part of its “Celebrate 31” promotion. Baskin-Robbins will be serving $1.50* regular and kids-sized ice cream scoops at participating shops nationwide to commemorate the brand’s iconic 31 flavors – one for each day of the month.

“We’re excited to continue celebrating our ‘31 flavors’ heritage through our ‘Celebrate 31’ promotion,” said Carol Austin, Vice President of Marketing, Baskin-Robbins. “This month’s promotion is a great way to kick off ice cream season with our guests and treat them to a great deal that they can enjoy with family and friends on any of our delicious ice cream flavors.”

Guests can treat themselves to this special “Celebrate 31” deal on any Baskin-Robbins ice cream flavor, including favorites like Pralines ‘n Cream, Jamoca® Almond Fudge, Very Berry Strawberry and Mint Chocolate Chip, as well as seasonal flavors including Easter Egg Hunt® and Cherry Lime Rickey sorbet.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

* Offer valid on March 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

Media Contact:

Justin Drake
Phone: 781-737-5200
Email: press@dunkinbrands.com

SOURCE Baskin-Robbins

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