Baskin-Robbins Hops into April with New Ganache Egg Cake and Caramel Macchiato Flavor of the Month
Brand also brings back its Double Scoop Waffle Cone Upgrade Offer
April 04, 2017 // Franchising.com // CANTON, Mass. - Baskin-Robbins announced a festive lineup of ice cream treats just in time for Easter celebrations, including its new Ganache Egg Cake and the return of its fan-favorite Fluffy Bunny Cake. The perfect addition to any Easter basket, the Ganache Egg Cake is a delicious all ice cream cake, frosted in elegant ganache. Additionally, the Fluffy Bunny Cake is bouncing back into town, this year with a decadent, white-frosted coating for a furry new look.
Both ice cream cakes can be customized with guests’ favorite flavors and are now available for pre-order in-store or online for the Easter weekend and other special occasions this spring. Guests can also try the seasonal Easter Egg Hunt® ice cream flavor, which features candy eggs hidden in a field of green ice cream, at select participating locations in any Baskin-Robbins ice cream cake or on its own in a cup or cone.
“We are so excited about this year’s new and returning Easter ice cream cake options,” said Jeanne Bolger, Director of Culinary Innovation for Baskin-Robbins. “We love to be guests’ go-to spot for holidays and everyday celebrations, and we know the Ganache Egg Cake and Fluffy Bunny Cake will be a hit for Easter entertaining. We’re also pleased to be introducing our new April Flavor of the Month, Caramel Macchiato, which was originally offered at Baskin-Robbins shops internationally.”
Baskin-Robbins’ new April Flavor of the Month, Caramel Macchiato, is made with coffee-flavored ice cream, loaded with real espresso flakes and a salted caramel ribbon. This coffeehouse classic-inspired treat can be enjoyed by the scoop in a cup or cone, or as a Cappuccino® Blast for even more coffee flavor on-the-go.
Finally, Baskin-Robbins is bringing back its Double Scoop Waffle Cone Upgrade Offer. Starting in April, guests can receive a free fresh-baked Waffle Cone with the purchase of Double and Triple Scoops.* All scoops are customizable with any of Baskin-Robbins’ famed 31 flavors!
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
* Guests must purchase a double scoop (two 4oz scoops) to receive the waffle cone upgrade. Offer excludes dipped and fancy waffle cones. Price and participation may vary. Cannot be combined with any other offers.
Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.
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