Hooters Expands in Germany with New Location
April 11, 2017 // Franchising.com // Hooters of America, LLC, today announced it has entered into a franchise agreement with franchise partner DDH Gastro GmbH to open a new international Hooters location in Hamburg, Germany. The new location further broadens Hooters presence in the country, where there has been an existing location in Frankfurt for many years.
“Hamburg is a vibrant and cosmopolitan city with an abundance of things to do,” said Christopher Stapel, managing director, DDH Gastro GmbH. “We feel strongly that the Hooters concept will be well received here, and we are excited to introduce the world-famous brand to local area residents and guests.”
The new location will incorporate the latest Hooters design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience. The success of Germany’s existing Hooters location in Frankfurt has shown there’s a demand for expansion.
“We are thrilled to have DDH Gastro GmbH on board to bring craveable food, cold beer and sports, all served up by our one-of-a-kind Hooters Girls, to new guests in Germany,” said Mark Whittle, chief development officer, Hooters of America. “Their wealth of restaurant industry experience is a tremendous asset to the operation and a strong fit for expanding the iconic brand in the country.”
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
To find your nearest Hooters location, visit Hooters.com.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of more than 425 Hooters restaurants in 42 states and 28 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters.”
SOURCE Hooters of America, LLC