Wienerschnitzel Releases First Annual Wiener Index

Iconic Hot Dog Brand Uncovers Consumer Trends and Preferences, Including a Finding that May Help on Tax Day

April 18, 2017 // Franchising.com // IRVINE, Calif. - Wienerschnitzel, the world's largest hot dog chain, released today its first annual Wiener Index,* a survey that reveals the latest consumer trends and fun facts related to the fast food space. And with Tax Day here, giving in to fast food cravings can improve a bad day. When asked, 70 percent of Americans frequently get fast food to treat themselves, with Millennials even more likely to indulge in a fast food to help boost their mood (81 percent).

"At Wienerschnitzel, we're all about giving our loyal fans the great food and indulgences they love, whether a classic hot dog, chili cheese fries or a candy shake, so fielding this annual survey will allow us to stay on top of and share the latest trends that drive consumer preferences," said Doug Koegeboehn, Wienerschnitzel’s Chief Marketing Officer. “We’ll share these stats and facts in upcoming activities and promotions, as well as utilize the data as appropriate as we develop new menu items.”

Some Fun Wiener Index Findings

  • Crazy for Dogs: Apparently, one hot dog isn’t enough. On average, Americans think they could eat three hot dogs in one sitting and nearly half (48 percent) believe they could eat three or more.
  • Doggone Good: The survey revealed how Americans like their hot dogs, with 82 percent preferring a hot dog more than a corn dog, 80 percent like chili with other hot dog toppings, such as cheese, compared to chili alone and aside from ketchup and mustard, Americans favorite hot dog toppings are chili (25 percent), onions (21 percent) and relish (20 percent).
  • What in a Name? Americans’ top nickname for a hot dog varies, with “Dog” (39 percent), followed by “Wiener” (29 percent), “Frank” (23 percent) and “Sausage” (9 percent).

For more information, to find the nearest Wienerschnitzel or to check out the latest special offers,
visit www.wienerschnitzel.com.

About Wienerschnitzel

Founded in 1961, Wienerschnitzel is the world’s largest hot dog chain with more than 50 years of proven success. Home of America’s favorite chili dog, and pioneer of the limited-service food industry, the iconic brand currently has 330 restaurant locations in 10 US states and Guam and sells more than 120 million hot dogs each year. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the US, including Wienerschnitzel, Hamburger Stand and Tastee Freez. Wienerschnitzel is a family owned and operated company. Please visit wienerschnitzel.comfor the latest news and information or follow us on Facebook, Twitter and Instagram.

**The Wiener Index Survey by Wienerschnitzel was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between February 14th and 21st, 2017, using an email invitation and an online survey.

Media Contact:

Annie Russell
Client Services Manager, Citizen Relations
Phone: 949 809 6776
Email: annie.russell@citizenrelations.com

SOURCE Wienerschnitzel

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