April 24, 2017 // Franchising.com // ORLANDO, Fla. - Romacorp, Inc., the parent company of Tony Roma’s, announces the reopening of its restaurant in Laredo, Texas, located in the Mall del Norte, after an extensive remodel. The restaurant, owned and operated by franchisee Costillas Limited, offers a fresh new look at the iconic brand and is the first restaurant remodel in the US following the launch of Tony Roma’s new global prototype restaurant in Orlando, Florida in October 2016. Following extensive consumer research, the new global prototype is a brand transformation for Tony Roma’s and includes a complete overhaul of the restaurant environment, service approach and food and beverage offerings to meet the demands of today’s consumer.
“As the Laredo Tony Roma’s heads into its 21st year of serving guests in the community, it’s exciting to see the restaurant transform along with the Tony Roma’s brand as we celebrate our 45th anniversary as the world’s largest casual dining concept specializing in ribs,” said Stephen K. Judge, President and Chief Executive Officer of Romacorp, Inc. “Our global prototype in Orlando has seen great success since opening, and the result has been incredible excitement among both new and existing franchisees for the transformed concept.”
The Laredo restaurant has a new modern interior with flexible dining spaces to satisfy a variety of guest occasions, whether it’s family dining, couple’s date nights, business meetings or relaxing with friends after a long day. The remodel includes a new menu, plate ware, glassware, chairs, barstools and more as the transformation builds on the brand’s strong heritage while allowing guests to enjoy a fun, contemporary atmosphere. Laredo is the latest Tony Roma’s to utilize the new prototype restaurant design, which was also used in the McAllen, Texas and Orlando, Florida remodels and the new restaurant in Thunder Bay, Canada.
“It’s been a great two decades here in Laredo, and with this gorgeous renovation, we are looking forward to many more on the horizon,” said Rick Guerra, Chief Executive Officer of Costillas Limited. “This remodel not only shows that we are dedicated to the Laredo community, but also to the Tony Roma’s brand as it celebrates 45 years of bringing mouthwatering, world-famous ribs to fans around the globe.”
This announcement is the latest in a string of landmark growth announcements for Tony Roma’s as it celebrates its 45th birthday, an incredible milestone unmatched by any American casual dining restaurant chain. Romacorp recently announced renewed US growth with Tony Roma’s development and franchise agreements in Tennessee and West Palm Beach, Florida. Romacorp also recently announced the signing of a development agreement that will bring Tony Roma’s world famous ribs to Nicaragua for the first time. Additional new domestic and international agreements are in the works and will be announced in the near future.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
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SOURCE Romacorp, Inc.