May 10, 2017 // Franchising.com // Columbus, OH - Recognizing the continuing demand for economy hotels in Canada, Red Roof®, a leading economy hotel chain in the U.S., is expanding the brand’s presence to the region as a commitment to future expansion. Committed to the market, Red Roof has promoted Regional Vice President of Operations, Neil Scott to Vice President of Sales and Operations, a dedicated position focused on accelerating the company’s expansion into Canada.
Canadian consumers desire a true upscale economy hotel brand that delivers enhanced lodging experiences at an affordable rate. Addressing this demand, Scott will leverage his expertise to grow Red Roof’s business in Canada, with a focus on opening locations in major markets and border cities, as well as near major airports and universities. Scott has extensive experience in hospitality and franchising and is an expert resource for new franchisees, providing support throughout the entire process.
“Neil has a proven combination of strong franchise development and operations, sales and revenue management experience and skills. He will be playing an integral role in growing the brand in the Canadian region,” says Phil Hugh, Chief Development Officer, Red Roof. “The addition of a dedicated position focused on our neighbors to the north, further exemplifies our commitment to the Canadian market and our dedication to bringing the best of Red Roof to Canada.”
Scott has been with Red Roof for over 22 years and has a deep understanding of the brand’s core values and offerings. Scott joined the Red Roof team in 1995, as a General Manager and District Trainer. He was promoted to Area Manager of corporate managed assets in 2011 and Regional Vice President of Operations in 2014, overseeing franchise operations in Florida, Kentucky, Indiana, Michigan and South Carolina.
Prior to joining Red Roof, Scott served as Manager for Westin Hotels and Resorts for 11 years. Before joining Westin, Scott worked in the Canadian Rockies at the Banff Springs Hotel in Alberta.
Scott holds a bachelor’s degree in Communications from the University of Windsor in Ontario, Canada. He is a dual citizen, currently residing in Michigan.
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
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SOURCE Red Roof®