Edible Arrangements® Launches Aggressive International Expansion Campaign
- Targets 100 new locations over next three years
- Selects World Franchise Associates for marketing to GCC, MENA and Southeast Asia markets
June 19, 2017 // Franchising.com // WALLINGFORD, Conn. — Edible Arrangements®, the world's largest franchisor of creatively designed fresh cut fruit arrangements and fresh fruit treats, today announced plans to aggressively expand its international presence.
“My vision has always been for Edible Arrangements to become a source of enjoyment for people around the world — whether it’s a surprise arrangement arriving for special occasion, a group of friends grabbing a fresh fruit smoothie together, or someone with an entrepreneurial spirit realizing their dream by opening their own Edible® store,” said Edible Arrangements Founder and CEO, Tariq Farid. “Now that we have established an incredible brand with a strong foothold in the U.S., we see global expansion as one of the next major opportunities for growth.”
Edible Arrangements® expects to open more than 100 locations internationally over the next three years. The growth will be accomplished primarily through a mix of territory and master development agreements.
As part of the initiative, Edible Arrangements® has selected World Franchise Associates to help identify prospective development partners specifically in the GCC (Gulf Cooperative Council), MENA (Middle East and North Africa) and Southeast Asia markets.
”The Edible Arrangements® franchise is a compelling combination of a unique business proposition, proven system, powerful branding, and multiple revenue streams,” said Paul Cairnie, CEO of World Franchise Associates. “It’s a flexible model that can be scaled quickly with a very reasonable cost of entry. We are delighted to be working with this innovative brand to develop the G.C.C., MENA and South East Asia markets,”
An attractive franchising model, Edible Arrangements® offers a lower upfront store investment cost, adaptable menu and venue designs, multiple revenue streams, and proprietary supply chain and technology platforms. This allows Edible Arrangements® the flexibility to seamlessly move into new international markets while remaining true to the brand’s identity and values.
"We have a tremendous opportunity for franchisees interested in helping us expand our brand throughout the world,” said Tony Pavese, president of Edible Global. “The popularity of fresh fruit-based products is universal, spanning all cultures, and we look forward to becoming the global leader in delivering products that make customers say ‘WOW,’ in all languages.”
Edible Arrangements® is enjoying a strong increase in new franchise sales following recent concept innovations, including a new store prototype that features a sleek, colorful design and an expanded Edible To Go® product line with all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, sundaes, parfaits, and treats. Strengths like these are part of the reason Edible Arrangements® was recently ranked among Entrepreneur magazine’s “Best of the Best Franchises” list for 2017 as well as one of the 10 Best Franchise Investments by Forbes magazine and one of the “Top Global Franchises” for 2016 by Entrepreneur magazine.
More information about Edible Arrangements® international franchise opportunities is available at global.edible.com.
Find additional information about Edible Arrangements® products, locations and franchise opportunities in the United States at edible.com.
ABOUT EDIBLE ARRANGEMENTS®
With more than 1,300 franchise locations open or under development worldwide, Edible International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Edible Arrangements® store locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, chocolate Dipped Fruit™, Froyo Fruit Blends™, fresh fruit salads, sundaes, parfaits, and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements®’ fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, and more can be enjoyed at franchise locations worldwide. Gifts can be ordered online at edible.com, by phone at 1-877-DO-FRUIT®, or through any local Edible Arrangements® store.
ABOUT WORLD FRANCHISE ASSOCIATES
World Franchise Associates www.WorldFranchiseAssociates.com is an organization with expertise in enabling franchisors to enter new international markets and assisting qualified candidates acquire area-development, multi-unit, master and multi-country agreements. The company organizes an international calendar of Franchise Forum and Franchise Connect events, publishes World Franchise Review magazine and maintains the www.worldfranchisecentre.com website. World Franchise Associates has offices in Europe, the MENA region, CIS, South East Asia and North America.
Edible Global, LLC