Taco Bueno Partners with Tandem Theory to Design, Develop and Launch New Website

DALLAS, June 16, 2017 // PRNewswire // -- Tandem Theory, an integrated marketing services agency, was awarded the digital redesign and deployment of the Taco Bueno website this spring. The site, developed with the consumer in mind, was built to be responsive for on-the-go customers, to highlight Taco Bueno's new offerings and support increased web traffic.

New features of the site also include:

  • An intuitive experience that highlights breadth of menu, supports business objectives and customer mindset
  • A new and improved design aligned with Taco Bueno's brand positioning
  • Cross-device compatibility to include desktop, tablet and mobile
  • Added accessibility across all devices and browsers

In addition, the website features an emphasis on franchise operations and an enhanced careers section, while seamlessly elevating new business priorities such as Shop and Ship, easy-to-prepare bundles of Taco Bueno favorites for parties or get-togethers. The website launch was also planned to handle increased web traffic and showcase the brand in a new and fresh way in advance of  CBS' Undercover Boss episode featuring Taco Bueno's President and CEO, Michael Roper.   

"Tandem Theory was charged with quickly designing, developing and launching the new Taco Bueno website to address new business priorities for this rapidly-growing business," said Michelle Hagen, CEO and Founder of Tandem Theory. "We focused on delivering an on-brand and frictionless experience that doesn't get in the way of the consumer but enhances their relationship with the brand."  

"Taco Bueno needed a partner who could execute a website quickly and flawlessly while addressing our critical business needs," said Philip Parsons, CFO, Taco Bueno. "Tandem Theory's agile approach to design and development, along with their customer-first mindset, helped us move beyond outdated paradigms, improve functionality and navigation, and deliver a visually engaging site that meets and exceeds the expectations of our diners."

About Tandem Theory
Tandem Theory, an integrated marketing services agency, helps clients dominate their markets with fresh, unbiased perspectives, innovative strategies and crisp executions. The company is known for using its expertise across digital, traditional and technology-centric disciplines to foster customer devotion and drive sales. Free from outdated paradigms and unnecessary staffing layers, Tandem Theory helps clients achieve meaningful results by providing direct and ongoing access to top talent and key strategists. The firm is organized around the theory that working in tandem reduces friction, generates momentum and helps clients achieve their goals faster.

Founded in 2014 in response to the shifting post-modern landscape, Tandem Theory features a growing client roster that includes At Home Group, Inc., La Madeleine French Bakery and Café, The Container Store Group, Inc., Sally Beauty Holdings, Inc., Mitchells Family of Stores, GameStop Corp., and Smoothie King Franchises, Inc. Learn more at http://www.tandemtheory.com/.

About Taco Bueno
Taco Bueno is committed to creating an authentic, fresher Tex-Mex experience. Taco Bueno is passionate about providing better-tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 184 restaurants in Colorado, Kansas, Missouri, Texas, Oklahoma, Arkansas, and Louisiana. The company is privately owned by TPG Growth, the middle market and growth equity investment platform of TPG, the global private investment firm. Learn more about Taco Bueno by visiting www.tacobueno.com or www.facebook.com/buenoheadquarters.

Contact: Andrea McCauley, Director of Content Marketing, Tandem Theory, 972-701-0186, Andrea.McCauley@TandemTheory.com 

SOURCE Tandem Theory



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